Transition Body Lotion

Brand Vaseline
Advertiser Unilever
Agency Ogilvy Singapore
Country Singapore
Activity Creams, Lotions, Milks, Tonics, Makeup Removers
Media Television, Case Study
Vaseline developed a skincare product tailored for transgender women. Recognising the unique skincare challenges faced during the transition process, especially in Thailand which has one of the largest transgender communities globally, Vaseline endeavored to address these needs. After extensive research and collaborative efforts over two years, the brand, with the help of Ogilvy Singapore, introduced the Transition Body Lotion, what it says to be the first clinically proven skincare product designed specifically to support the skin health of transgender women.
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Awards (3)

  • Gold Andy - BRAVERY
  • Gold Andy - IDEA
  • Gold Andy - RESET

Ads (2)