Super Extra - "Rice of Glory" by ANDY Awards 2025
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Super Extra - "Rice of Glory"
- Brand: Super Extra
- Country: Ecuador
- Advertiser: Arroz Super Extra
| Title | Rice of Glory |
| Agency | Grey Ecuador |
| Campaign | Rice of Glory |
| Advertiser | Arroz Super Extra |
| Brand | Super Extra |
| Posted | June 2024 |
| Business Sector | Food |
| Media Type | Case Study |
| Length | |
| AI Description | The 'Rice of Glory' ad by Super Extra showcases Ecuador's love for rice, highlighting their innovative promotion where prizes are hidden on grains of rice. The visuals emphasize the country's rice-consuming culture by showing various dishes paired with rice. The campaign cleverly integrates the element of surprise, offering 20 prizes on 20 rice grains, including trips, gadgets, and electronics. The frames shift between bold, colorful text and engaging visuals of shopping aisles full of rice. The narrative unfolds as a micro artist is featured meticulously painting prizes on rice grains, illustrating the unique and innovative approach of the promotion. Social media is actively utilized to fuel excitement, followed by testimonials from people who participated. The ad culminates in impressive sales figures and ROI, indicating the promotion's success. |
| Production Company | Landia |
| Chief Creative Officer | Pipo Morano |
| Chief Creative Officer | Manir Fadel |
| Chief Creative Officer | Hernan Kritzer |
| Executive Creative Director | Gonzalo Fernández de Córdoba |
| Executive Creative Director | Juan Ure |
| Executive Creative Director | Joao Caetano Fever |
| Creative Director | Francisco Ibarrola |
| Creative Director | Andrés Monge |
| Creative Director | Matías Aguilú |
| Creative Director | Samantha Coronel |
| Art Supervisor | Daniel Chonillo |
| Art Director | Jonathan Aguiar |
| Art Director | Guilherme Portugal |
| Copywriter | Lucas Saicali |
| Global Chief Creative Officer | Gabriel Schmitt |
| Creative Partner | Diego Medvedocky |
| Production Partner | Jessica DeVirgilis |
| Production Partner | Emiliano Alvarenga |
| Creative Manager | Catrina Ramos |
| Global Craft Partner | Costanza Rossi |
| Global Head Creative Excellence | Maru Sokolowski |
| President | Eduardo Maruri |
| President | Fausto Maruri |
| Chief Executive Officer (CEO) | Eduardo Maruri |
| Chief Executive Officer (CEO) | Fausto Maruri |
| Business Manager | Daniela Ubilla |
| Executive Producer | Diego Dutil |
| Executive Producer | Juan Manuel Cuervo |
| Director of Photography (DOP) | Mariano Monti |
| Art Director | María Magdalena Diez |
| Assistant Director | Diego García |
| Hair | Tatiana Saba |
| General Manager | Hugo García |
| Commercial Clearance Manager | Diego García |
| Account Executive | Andres Fernandez |
| Public Relations | Steffanía Bustamante |
| Cameraman | Juan Carlos Gonzáles – Cámara |
| Photography / Illustration | Xavier Cuesta |
| Editor | Leonardo Suárez |
| Editor | Pablo Hurtado |
| Sound | Johnny Vera |
| Director | Tomas Quartino |
| Producer | Jose Fogwill |
| Costume | Yael Baltar |
| Creative Agency | Grey Argentina |
| Creative Agency | Grey Brasil |