The Everyday Tactician

The Everyday Tactician campaign is relevant for Creative Data because it used data from a game to help a real football team. Xbox promoted launch of Football Manager 2024 with a first-of-its-kind activation to put a gamer into a real football club. Football Manager is the world’s most advanced football simulator. Some gamers spend thousands of hours playing it. Xbox offered them the opportunity to use those skills in a real job in the football. One gamer was hired and used simulated game data and skills from his in-game experience to help Bromley FC achieve their best season ever.