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ANDY Awards

Creative Award
New York, United States
Dutchie - "Fight For Thais' Gut" by ANDY Awards 2025

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TitleFight For Thais' Gut
Agency
Campaign Fight For Thais' Gut
Advertiser DUTCH MILL CO.
Brand Dutchie
Date of First Broadcast/Publication 2024
Business Sector Yogurt
Media Type Case Study
Length
AI Description The ad opens in a jewelry store where a woman expresses concern about her recurring acne, while a presumed robber enters the scene. The ad uses humor and dramatic visuals to highlight misconceptions about health, particularly focusing on common beliefs tied to acne, weight gain, and illness. Bold text and clips of social media debunk false health remedies and place emphasis on gut health. Medical professionals discuss the alarming rates of colorectal cancer in Thailand, linking it to misinformation. Dutchie's message declares a fight against health scams, promoting yogurt as part of a balanced gut health regimen. Through engaging storytelling and visual appeal, the campaign raises awareness and educates consumers on the importance of reliable health information.
Chief Creative Officer
Executive Creative Director
Creative Group Head
Copywriter
Copywriter
Art Director
Art Director
Agency Producer
Agency Producer
Producer
Production Company
Post Production
Chief Executive
Group Business Director
Senior Account Director
Account Associate
Group Strategy Directo
Strategy Director
Senior Associate, Strategy
Media Agency
Director
Director of Photography (DOP)
Gaffer
Editor
Colorist
Flame Artist
Sound Production
Sound Engineer