Movistar - "This is Not a Game (Film)" by ANDY Awards 2025
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Movistar - "This is Not a Game (Film)"
- Brand: Movistar
- Country: Mexico
- Advertiser: Movistar
| Title | This is Not a Game (Film) |
| Agency | VML Mexico |
| Campaign | This is not a game |
| Advertiser | Movistar |
| Brand | Movistar |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Internet Service Providers |
| Media Type | Web Film |
| Length | |
| AI Description | The ad opens with intense scenes and a gaming aesthetic, focusing on a teenager deeply engaged in a digital world that quickly turns real and dangerous. We witness interactions that mimic a video game's main missions and tasks. A boy, known as Babu, receives messages congratulating him on his in-game achievements, which evolves into a real-world encounter with a group involved in organized crime. This world becomes a battleground where he’s forced into situations fraught with fear and moral dilemmas. His father, who is revealed to be a police officer, gets involved, leading to a tense confrontation. Shots of urban landscapes emphasize the gritty, realistic setting and amplify the stakes. The ad concludes with a message urging protection and awareness against these real-life risks associated with online games. |
| Production Company | Landia |
| Chief Executive Officer (CEO) | Hector Fernandez |
| Account Director | Adriana Veytia |
| Executive Producer | Claudio Amoedo |
| Account Director | Alejandra Iturriaga |
| Creative Director | Christian Santacruz |
| Line Producer | Rodrigo Cid |
| Chief Creative Officer | Debbi Vandeven |
| Chief Creative Officer | Daniel Minaker |
| Chief Creative Officer | Sebastian Tarazaga |
| Chief Creative Officer | Nino Goldberg |
| Creative Director | Raul Pineda |
| Chief Creative Officer | Luís “madruga” Enríquez |
| Agency Producer | Nadia Gonzalez |
| Executive Producer | Thomas Amoedo |
| Production Manager | Violeta Lopez |
| Head of Art | Rodolfo Lopez |
| Executive Director | Lauren Lafranz |
| Agency Producer | Darío Casso |
| Operations | Facundo Palacios |
| Focus Puller | Xavier Homs |
| Photographer | Agustin Claramount |
| Production Manager | Mercedes Guereño |
| Advertising Manager | Karely Munarriz |
| Advertising Manager | Judith Rangel |
| Creative Team | Luciana Abramzon |
| Creative Director | Daniel De Leon |
| Director | Lucas Shannon |
| Chief Creative Officer | Olivia del Río |
| Art Director | Samuel Ríos y Valles |
| Art Director | Jonathan Jiménez |
| Copywriter | Pedro Germán López |
| Account Director | Claudio Pérez |
| Advertising Manager | Paula Fernández |
| Advertising Manager | Fernanda Pérez |
| Art Director | Luis Paul Flores Galarza |
| Copywriter | Miguel Ángel Bautista |
| Production Manager | Isay 'Sayo' García |
| Production Manager | Juan Manuel Saucedo |
| Producer | Julz Cruz |
| Focus Puller | Alvaro Barrera |
| 2nd AD | Luis Ibarlucea |
| 2nd AD | Andrea Guevara |
| Production Coordinator | Carla Azcoitia |
| Production Manager | Ricardo Falcón |
| Production Art Director | Celeste Alonso |
| Costume | Julieta Sarrat |
| Costume | Eliana Sarraf |
| Make-Up Artist | Paulina Paez |
| Casting | Gustavo Anselmi |
| Casting | Marcos San Román |
| Gaffer | Ernesto Rodríguez |
| Steadicam | Kike Moncada |
| Drone Operator | Daniel Villagómez |
| SFX | Luis Ambríz |
| Director Post Production | Eduardo Sánchez Molina |
| Editor | Narf Álvarez |
| Animation | Narf Álvarez |
| Graphic Designer | Mateo Udon |
| Colorist | Tomás Blasón |
| Sound Engineer | Israel Jiménez |
| Sound Engineer | David Fournier |
| Music / Sound Design | BDS Music |
| VFX/Post Production | BDS |