Movistar - "This is Not a Game (Case)" by ANDY Awards 2025
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Movistar - "This is Not a Game (Case)"
- Brand: Movistar
- Country: Mexico
- Advertiser: Movistar
| Title | This is Not a Game (Case) |
| Agency | VML Mexico |
| Campaign | This is not a game |
| Advertiser | Movistar |
| Brand | Movistar |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Internet Service Providers |
| Media Type | Case Study |
| Length | |
| AI Description | The ad showcases how Mexican drug cartels exploit online gaming platforms to recruit young gamers. The narrative follows real-life techniques used by these cartels to groom teenagers for criminal activities. The visuals contrast between newscasts warning about these practices and scenes resembling video game graphics, creating a compelling storytelling method. The campaign highlights the urgency of online safety, urging viewers to be cautious with whom they connect during gaming. Streaming at the Movistar Arena, it reached millions and sparked significant social media conversation. |
| Production Company | Landia |
| Chief Executive Officer (CEO) | Hector Fernandez |
| Account Director | Adriana Veytia |
| Executive Producer | Claudio Amoedo |
| Account Director | Alejandra Iturriaga |
| Creative Director | Christian Santacruz |
| Line Producer | Rodrigo Cid |
| Chief Creative Officer | Debbi Vandeven |
| Chief Creative Officer | Daniel Minaker |
| Chief Creative Officer | Sebastian Tarazaga |
| Chief Creative Officer | Nino Goldberg |
| Creative Director | Raul Pineda |
| Chief Creative Officer | Luís “madruga” Enríquez |
| Agency Producer | Nadia Gonzalez |
| Executive Producer | Thomas Amoedo |
| Production Manager | Violeta Lopez |
| Head of Art | Rodolfo Lopez |
| Executive Director | Lauren Lafranz |
| Agency Producer | Darío Casso |
| Operations | Facundo Palacios |
| Focus Puller | Xavier Homs |
| Photographer | Agustin Claramount |
| Production Manager | Mercedes Guereño |
| Advertising Manager | Karely Munarriz |
| Advertising Manager | Judith Rangel |
| Creative Team | Luciana Abramzon |
| Creative Director | Daniel De Leon |
| Director | Lucas Shannon |
| Chief Creative Officer | Olivia del Río |
| Art Director | Samuel Ríos y Valles |
| Art Director | Jonathan Jiménez |
| Copywriter | Pedro Germán López |
| Account Director | Claudio Pérez |
| Advertising Manager | Paula Fernández |
| Advertising Manager | Fernanda Pérez |
| Art Director | Luis Paul Flores Galarza |
| Copywriter | Miguel Ángel Bautista |
| Production Manager | Isay 'Sayo' García |
| Production Manager | Juan Manuel Saucedo |
| Producer | Julz Cruz |
| Focus Puller | Alvaro Barrera |
| 2nd AD | Luis Ibarlucea |
| 2nd AD | Andrea Guevara |
| Production Coordinator | Carla Azcoitia |
| Production Manager | Ricardo Falcón |
| Production Art Director | Celeste Alonso |
| Costume | Julieta Sarrat |
| Costume | Eliana Sarraf |
| Make-Up Artist | Paulina Paez |
| Casting | Gustavo Anselmi |
| Casting | Marcos San Román |
| Gaffer | Ernesto Rodríguez |
| Steadicam | Kike Moncada |
| Drone Operator | Daniel Villagómez |
| SFX | Luis Ambríz |
| Director Post Production | Eduardo Sánchez Molina |
| Editor | Narf Álvarez |
| Animation | Narf Álvarez |
| Graphic Designer | Mateo Udon |
| Colorist | Tomás Blasón |
| Sound Engineer | Israel Jiménez |
| Sound Engineer | David Fournier |
| Music / Sound Design | BDS Music |
| VFX/Post Production | BDS |