andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Cemento Sol - "Sightwalks (Still)" by ANDY Awards 2025

Filter results by

TitleSightwalks (Still)
Agency
Campaign Sightwalks
Advertiser Unacem
Brand Cemento Sol
Date of First Broadcast/Publication 2024 / 6
Business Sector Real Estate
Media Type Case Study
AI Description The ad for Cemento Sol's "Sightwalks" campaign presents a tactile pavement innovation designed for the visually impaired. Set in an urban environment, the black and white image emphasizes the groundbreaking system that aids visually impaired individuals in navigating city venues. The scene captures a person using a white cane on the tactile sidewalk, illustrating the enhanced independence and inclusivity it promotes. Cemento Sol has collaborated with Unacem and designed the sidewalk with precise tactile indicators, helping blind individuals to navigate freely. This case study underscores a blend of modernity and minimalist design while emphasizing accessibility and social commitment.
Creative Partner
Owner/CCO
Chief Creative Officer
Executive Creative Director
Global Chief Creative Officer
Chief Creative Officer
Head of Content
Creative Chairman
Head of Production
Account Supervisor
Global Chief Creative Officer
Creative Director
CEO Creative Chairman
Chief Creative Officer
Account Executive
Head of Production
Art Director
Creative Director
General Account Manager
Creative Director
Art Director
Account Supervisor
Account Director
Account Executive
Head Of Planning
Head of Production
Content
Designer