ANDY Awards

Creative Award

New York, United States

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Crayola - "Ink Up, Wash Out!"

BYU AdLab, Brigham Young University

Awards

416

Brand: Crayola
Country: United States

Advertiser: Hallmark

Title	Ink Up, Wash Out!
Agency	BYU AdLab, Brigham Young University
Campaign	Ink Up, Wash Out!
Advertiser	Hallmark
Brand	Crayola
Date of First Broadcast/Publication	2024 / 6
Business Sector	Toys & Games
Media Type	Television
Length	45 seconds
AI Description	The ad opens with a group of children eagerly approaching a small playhouse in a backyard setting. Inside, the scene transforms to a mock tattoo parlor, where a child is receiving playful, colorful tattoos drawn with Crayola markers. The markers are shown being used creatively, as the young artist covers the child’s arms and torso in imaginative designs. The ad focuses on the washable markers, promoting them as a safe, fun product for children who want to express themselves through temporary body art. The scene concludes with the child proudly displaying his body art to friends outside, conveying a sense of excitement and confidence in self-expression. The background music's abstract lyrics complement the theme of creativity and imagination. The ad closes with the message, "Ink Up, Wash Out," and the Crayola logo.