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ANDY Awards

Creative Award
New York, United States
Dutchie - "Health Scams : Muscle" by ANDY Awards 2025

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TitleHealth Scams : Muscle
Agency
Campaign Fight For Thais' Gut
Advertiser DUTCH MILL CO.
Brand Dutchie
Date of First Broadcast/Publication 2024
Business Sector Yogurt
Media Type Digital
Length
AI Description The ad for Dutchie Greek yogurt, produced by Ogilvy Thailand, showcases a comedic and exaggerated situation in a rustic, woodland setting in Thailand. A burly man demands a ransom over the phone for 50 million and questions a bound man in the forest about his eating habits, asking about exotic meats. Suddenly, a yogurt delivery girl appears, confidently approaching the group as a fight breaks out. Despite the chaos, she is empowered and manages to subdue the captors with ease. Her actions highlight the strength she humorously attributes to the Greek yogurt she holds. The final scene shows her sharing the product with the previously captive man, reinforcing the tagline: "คนไทย ไส้ต้องดี" (Thai people need good guts), promoting the health benefits of the yogurt.
Chief Creative Officer
Executive Creative Director
Creative Group Head
Copywriter
Copywriter
Art Director
Art Director
Agency Producer
Agency Producer
Producer
Production Company
Post Production
Chief Executive
Group Business Director
Senior Account Director
Account Associate
Group Strategy Directo
Strategy Director
Senior Associate, Strategy
Media Agency
Director
Director of Photography (DOP)
Gaffer
Editor
Colorist
Flame Artist
Sound Production
Sound Engineer