| Title | Health Scams : Constipated |
| Agency | Ogilvy Thailand |
| Campaign | Fight For Thais' Gut |
| Advertiser | DUTCH MILL CO. |
| Brand | Dutchie |
| Date of First Broadcast/Publication | 2024 |
| Business Sector | Yogurt |
| Media Type | Digital |
| Length | |
| AI Description | The ad "Health Scams: Constipated" by Dutchie begins with two burglars trying to steal a TV in a dimly lit living room. A young girl spots them and interrupts their plan by innocently asking questions. The burglars are confused, and in their comedic attempt to escape interaction, one suggests fiddling with a phone. The situation takes a humorous turn when the girl indicates sharing yogurt with her friends, demonstrated by a group of unlikely heroes arriving unexpectedly. A delivery person enters dramatically and engages one of the burglars in a light-hearted scuffle. As the scene unfolds, the yogurt brand is humorously implied to solve the 'constipation' of the burglars' theft attempts. The delivery person presents the yogurt as a secret weapon, playfully snapping the lead burglar out of his surprise. The scene closes with the child enjoying the yogurt, highlighting the message's quirky resolution to trouble. |
| Chief Creative Officer | Gumpon Laksanajinda |
| Executive Creative Director | Ariyawat Juntaratip |
| Creative Group Head | AtItaya Promsuwan |
| Copywriter | Paramee Kanjanitanon |
| Copywriter | Gumpon Laksanajinda |
| Art Director | Gumpon Laksanajinda |
| Art Director | Bhuriphat Na Songkhla |
| Agency Producer | Yuthapong Varanukrohchoke |
| Agency Producer | Gail-walin Munkongsupaleark |
| Producer | Chanapa Ployarunrung |
| Production Company | Suneta House |
| Post Production | POSITIVE4 |
| Chief Executive | Jiravara Virayavardhana |
| Group Business Director | Niwat Rungruangworawat |
| Senior Account Director | Thanida Susantud |
| Account Associate | Saowanee Sirithongpaibool |
| Group Strategy Directo | Sasipa Mongolnavin |
| Strategy Director | Bodin Witta |
| Senior Associate, Strategy | Napasorn Sriburanasorn |
| Media Agency | Prakit Holdings |
| Director | Teerapol Suneta |
| Director of Photography (DOP) | Chalongwut Chorruangsak |
| Gaffer | Phongthep Phusawang |
| Editor | Sarawut Kaweethammawong |
| Colorist | Nattacha Khajornkiatsakul |
| Flame Artist | Thannawit Jiasuppibul |
| Sound Production | Sound Space Studio |
| Sound Engineer | Danai Suthamcharee |