NotCo - "Mayo Haters" by ANDY Awards 2025
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NotCo - "Mayo Haters"
- Brand: NotCo
- Country: United States
- Advertiser: Kraft Heinz
| Title | Mayo Haters |
| Agency | GUT |
| Campaign | Mayo Haters |
| Advertiser | Kraft Heinz |
| Brand | NotCo |
| Date of First Broadcast/Publication | 2024 / 6 |
| Business Sector | Food |
| Media Type | Case Study |
| Length | |
| AI Description | The ad "Mayo Haters" by NotCo, in collaboration with Kraft Heinz and created by GUT, is a humorous take on the divisive nature of mayonnaise. It features a series of taste test reactions, where participants initially express their dislike for mayonnaise. The ad moves forward with a comedic tone, displaying people's exaggerated reactions of disgust and surprise as they try the "Not Mayo", a plant-based alternative. The commercial includes cuts of TikTok videos, emphasizing a trend-driven approach, and employs a minimalist setup with stark lighting and a black background to keep focus on the participants' reactions. Text overlays and statistics on social engagement accompany these scenes, highlighting the superior taste and acceptance of "Not Mayo" despite initial skepticism. |