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Creative Award
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Burger King - "BK x KFC: The Impossible Collab (Stats)" by ANDY Awards 2025

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TitleBK x KFC: The Impossible Collab (Stats)
Agency
Campaign BK x KFC: The Impossible Collab
Advertiser Restaurant Brands International
Brand Burger King
Date of First Broadcast/Publication 2024 / 6
Business Sector Restaurants & Fast Food
Media Type Case Study
AI Description The ad for the collaboration between Burger King and KFC features vibrant colors, prominently displaying burgers from both franchises held by two smiling individuals wearing branded clothing. The background is a split of red and brown colors representing the respective brands, with digital and printed elements illustrating impressive statistics about the campaign's reach and impact, such as '355K New Customers' and '586M People Reached'. The setting emphasizes a modern and successful marketing effort, showcasing images of both brands’ outlets along with their signature products. The message communicates a significant achievement in reaching a massive audience through a strategic collaboration.