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ANDY Awards

Creative Award
New York, United States
Burger King - "BK x KFC: The Impossible Collab" by ANDY Awards 2025

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TitleBK x KFC: The Impossible Collab
Agency
Campaign BK x KFC: The Impossible Collab
Advertiser Restaurant Brands International
Brand Burger King
Date of First Broadcast/Publication 2024 / 6
Business Sector Restaurants & Fast Food
Media Type Case Study
Length
AI Description The advertisement, "BK x KFC: The Impossible Collab," unveils an unexpected partnership between Burger King and KFC to compete with the fast food giant McDonald's in France. It begins with a depiction of a fast-food map loaded with McDonald's logos symbolizing dominance. Then, the ad humorously highlights the surprising unity of two rival brands, introducing BKFC, a collaboration that combines Burger King's flame-grilled taste with KFC's 11 herbs and spices. Graphic visuals accompany the narration, showing joined logos, joint packaging, and staff in mixed uniforms. The ad employs split screens and engaging music to accentuate the revolutionary product development that took seven months. Executives from both companies express their initial surprise at collaborating. The campaign utilizes guerrilla marketing tactics, featuring swapped logos and joint promotions that intrigue and excite audiences. This playful yet strategic alliance reaches 586 million people, selling 1.3 million burgers, as customers embrace the novelty and actively compare the newly launched products. The ad concludes by defeating McDonald's in sales for three weeks, underscoring unity and the successful challenge to the market leader.