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ANDY Awards

Creative Award
New York, United States
Women Empowerment Office (CWO) X Awakening Foundation - "Fake Marriage" by ANDY Awards 2025

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TitleFake Marriage
Agency
Campaign Fake Marriage
Advertiser Women Empowerment Office (CWO) X Awakening Foundation
Brand Women Empowerment Office (CWO) X Awakening Foundation
Date of First Broadcast/Publication 2024
Business Sector Human Rights
Media Type Case Study
Length
AI Description The 'Fake Marriage' campaign, supported by the Women Empowerment Office and Awakening Foundation, addresses challenging reproductive laws in Taiwan. Set in stark black and white, the ad features personal testimonies from women explaining the difficulties faced due to existing restrictions. It highlights how only married couples can legally retrieve frozen eggs, a rule impacting unmarried and same-sex couples. The campaign cleverly uses a mock marriage proposal, urging viewers to sign a petition, thus exposing inequalities in reproductive rights. The message spread quickly online, leading to significant media coverage, wide social media engagement, and prompting policy discussions. The ad powerfully calls for legislative change to empower women's reproductive autonomy in Taiwan.