andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Cheetos - "Other Hand Font" by ANDY Awards 2025

Filter results by

TitleOther Hand Font
Agency
Campaign Other Hand
Advertiser PepsiCo Inc.
Brand Cheetos
PostedJanuary 2025
Business Sector Potato Chips, Crisps & Crackers
Media Type Television
Length
AI Description The "Other Hand Font" advertisement for Cheetos humorously explores the creative process behind designing a unique typeface for the brand. The ad showcases designers who, while enjoying Cheetos, use their non-dominant hand to draw inspiration from over a thousand hand-drawn fonts. The design team aims to create a voice that embodies Cheetos' playful identity. The ad presents the creative journey, filled with vibrant visuals and playful narration, emphasizing the importance of standing out. The new typeface is described as a masterpiece that enhances various applications, from corporate communication to online content. The ad ends with amusing nods to the challenges of designing with Cheeto-stained fingers, adding humor and relatability.