KitKat - "Windows Break" by ANDY Awards 2025
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KitKat - "Windows Break"
- Brand: KitKat
- Country: Canada
- Advertiser: Nestlé
| Title | Windows Break |
| Brief | On July 19, 2024 the world experienced the biggest IT outage in history, affecting millions of Windows devices. With computers around the world on a break, the brand synonymous with breaks responded.In less than 2 hours, KitKat turned the Windows ‘blue screen of death’ into a KitKat ad, becoming the first brand to respond to one of the biggest cultural moments of 2024. The campaign struck a chord globally, garnering widespread media attention for its levity and timeliness. By turning a moment of collective frustration into a memorable experience, KitKat showed that even during a digital meltdown, there's always time for a break. |
| Agency | Courage Inc |
| Campaign | Windows Break |
| Advertiser | Nestlé |
| Brand | KitKat |
| Date of First Broadcast/Publication | 2024 / 7 |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Story | On July 19, 2024 the world experienced the biggest IT outage in history, affecting millions of Windows devices. With computers around the world on a break, the brand synonymous with breaks responded.In less than 2 hours, KitKat turned the Windows ‘blue screen of death’ into a KitKat ad, becoming the first brand to respond to one of the biggest cultural moments of 2024. The campaign struck a chord globally, garnering widespread media attention for its levity and timeliness. By turning a moment of collective frustration into a memorable experience, KitKat showed that even during a digital meltdown, there's always time for a break. |
| Media Type | Digital |
| Length | |
| AI Description | The "Windows Break" ad by KitKat humorously capitalizes on a massive IT outage on July 19, 2024, affecting Windows devices worldwide. The campaign playfully transforms the iconic "blue screen of death" into a KitKat-themed response, inviting viewers to take a break. Through digital screens in public spaces and social media outlets, KitKat's clever messaging spread rapidly. The visuals feature a red screen mirroring the blue screen, with KitKat branding and upbeat social media interactions showcasing public engagement. The ad highlights KitKat's brand ethos of taking breaks with innovative and witty flair, resonating with tech-savvy audiences globally. |
| Founder & CCO | Dhaval Bhatt |
| Founder & CCO | Joel Holtby |
| President / Partner | Niki Sahni |
| Creative Director | Hemal Dhanjee |
| Copywriter | Hemal Dhanjee |
| Creative Director | Steve Ierullo |
| Art Director | Steve Ierullo |
| Copywriter | Kushal Lalvani |
| Group Account Director | Alex Karayannides |
| Account Supervisor | Niharika Chadha-Punn |
| Account Executive | Jordan McConnell |
| Strategist | Lyndsey Westfall |
| Executive Producer | Clair Galea |
| Producer | Bobbi Dedman |
| Advertising Manager | Kitkat Galvez |
| Senior Vice President | Tracey Cooke |