Stella Artois - "The World's Most Famous Hand Model" by ANDY Awards 2025
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Stella Artois - "The World's Most Famous Hand Model"
- Brand: Stella Artois
- Country: United States
- Advertiser: AB InBev
| Title | The World's Most Famous Hand Model |
| Agency | GUT |
| Campaign | The World's Most Famous Hand Model |
| Advertiser | AB InBev |
| Brand | Stella Artois |
| Posted | October 2024 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Outdoor/Out of Home |
| Length | |
| AI Description | The advertisement for Stella Artois cleverly introduces the brand's new global platform. The visual journey begins with the preparation of a classic Stella pour, highlighting the product through elegant cinematography. As the narrative unfolds, the commercial humorously challenges typical celebrity endorsements by focusing on the 'world's most famous hand model' instead of a well-known celebrity face. This iconic hand is seen gripping a Stella Artois glass, adorned with tattoos, emphasizing the brand's character and uniqueness. The ad also features a prominent display in Times Square, utilizing bold visual text and imagery to engage viewers and highlight the global campaign's magnitude. The commercial cleverly mixes humor with strategic marketing, claiming massive media impressions and showing snippets of newspaper articles and global social media reach, all topped with playful nods to recognized brands and influencers. The soundtrack consists of a soothing repetitive phrase, adding a rhythmic tempo to the visual experience. This ad thrives on its unusual yet memorable concept, standing out in urban, commercial spaces. |
| Chief Creative Officer | Ricardo Casal |
| Chief Creative Officer | Juan Javier Peña Plaza |
| Creative Director | Jose Ramirez |
| Creative Director | Jeff Schermer |
| Copywriter | Zane Miller |
| Art Director | Tanner Shea |
| Executive Agency Producer | Denisse Ramirez |