Michelob Ultra - "Lap of Legends" by ANDY Awards 2025
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Michelob Ultra - "Lap of Legends"
- Brand: Michelob Ultra
- Country: United States
- Advertiser: AB InBev
| Title | Lap of Legends |
| Agency | FCB New York |
| Campaign | Lap of Legends |
| Advertiser | AB InBev |
| Brand | Michelob Ultra |
| Posted | October 2024 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Branded Content |
| Length | |
| AI Description | This ad by Michelob Ultra, titled "Lap of Legends," showcases a groundbreaking race involving virtual avatars of six legendary Formula One drivers racing against a real F1 driver. In collaboration with Williams Racing, the ad features advanced technology, such as AI drivers and an augmented reality helmet, enabling the real driver Logan Sargent to compete against virtual racers. The ad highlights the extensive data analysis and engineering efforts, merging real and virtual worlds to create a unique race experience. Set at the iconic Silverstone circuit, the race was broadcasted on platforms like the BBC. The narrative includes insights from various experts involved in creating the technology, explaining their role in this innovative project. |