Siemens Healthineers - "Magnetic Stories (Film)" by ANDY Awards 2025
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Siemens Healthineers - "Magnetic Stories (Film)"
- Brand: Siemens Healthineers
- Country: United States
- Advertiser: Siemens Healthineers
| Title | Magnetic Stories (Film) |
| Agency | Area 23 |
| Campaign | Magnetic Stories |
| Advertiser | Siemens Healthineers |
| Brand | Siemens Healthineers |
| Posted | October 2024 |
| Business Sector | Health & Pharmaceutical Products |
| Media Type | Case Study |
| Length | |
| Market | Portugal |
| AI Description | The ad "Magnetic Stories (Film)" by Siemens Healthineers, created by Area 23, presents an innovative approach to enhancing the MRI experience for children. It starts with a scene at a hospital, symbolizing the clinical setting where MRIs are performed. As children enter the MRI machine, an imaginative shift occurs. The machine's intimidating sounds are transformed into magical stories, where each noise becomes an element of an engaging audiobook experience. Collaborating with best-selling and awarded authors, the stories effectively turn a typically daunting medical exam into a captivating adventure. Various animations illustrate the transformation of mechanical noises into whimsical characters and journeys, such as clumsy robots and brave spaceships. The ad emphasizes the importance of reducing anxiety in children undergoing repeated medical tests, particularly those battling cancer. The campaign launched successfully in Portugal and is set to expand globally with stories in multiple languages. Testimonials from both medical professionals and families illustrate the positive impact. The ad concludes with a sense of hope, highlighting the potential for joyful experiences even in challenging situations. |
| Production Company | BRO |
| Production Company | Sonido |
| Production Company | Tempest Originals Custom Carpentry |
| Post Production | Ars Thanea |
| Publishing | Grupo Leya |