Alcaraz - "Alcaraz Signs (Film)" by ANDY Awards 2025
Filter results by
Alcaraz - "Alcaraz Signs (Film)"
- Brand: Alcaraz
- Country: Spain
- Advertiser: Netflix
| Title | Alcaraz Signs (Film) |
| Agency | DAVID |
| Campaign | Alcaraz |
| Advertiser | Netflix |
| Brand | Alcaraz |
| Posted | October 2024 |
| Business Sector | Media, Publishing & Production |
| Media Type | Case Study |
| Length | |
| AI Description | The advertisement features tennis player Carlos Alcaraz, who uses the iconic moment after a tennis match to create a buzz about his upcoming docuseries on Netflix. Instead of the usual camera signature, he scribbles cryptic messages, leading to global intrigue and media speculation, including theories broadcast on over 40 TV stations worldwide. The campaign, orchestrated by the agency DAVID, effectively hints at Netflix's involvement, culminating in a final revelation of the docuseries. The blend of sport and mystery creates a dynamic and intriguing visual style, capturing the attention of audiences far and wide. This celebrated and iconic moment on the tennis court is used as a strategic promotion, merging sports with entertainment. |
| Production Company | Morena Films |
| Production Company | Deseif Madrid |
| Production Company | OWLEY |
| Production Company | Pickle Music Studios |
| Post Production | Sistema Del Solar |
| Global Chief Creative Officer | Pancho Cassis |
| Chief Creative Officer | Saulo Rocha |
| Creative Director | Jose Sancho |
| Agency Producer | Santi Lardín |
| Brand Manager | Alexandra Hernández |
| Marketing Director | Manuel Román |
| Marketing Director | Ander Echezarreta |
| Copywriter | Jaime Ludena |
| Copywriter | Mario Carrillo |
| Art Director | Andrea Garcia |
| Art Director | Giulia Ferrarizi |
| Head of Production | Alejandro Falduti |
| Chief Operating Officer (COO) | Sylvia Panico |
| Managing Director | María García-Herranz |
| Strategy Director | Gabriella Teixeira |
