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ANDY Awards

Creative Award
New York, United States
PENNY - "Small Prices, Big Impact" by ANDY Awards 2025

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TitleSmall Prices, Big Impact
Agency
Campaign Price Packs
Advertiser REWE
Brand PENNY
Date of First Broadcast/Publication 2024 / 8
Business Sector Food
Story How can you present your own brand in a bold innovative way? PENNY and Serviceplan NEO have developed packaging that immediately grabs attention by highlighting what customers value most: the lowest price. The price label is not just on the shelf, it’s prominently featured on the packaging itself — a pioneering move in the food retail industry. “PENNY offers consistently low prices that you can rely on – whether for branded products or even more affordable store brands. With the campaign “Small Prices, Big Impact”, we are bringing the price directly onto the packaging for the first time. And we're doing it with a visually appealing limited edition that boldly demonstrates that our store brands are always the most affordable choice,” comments Dr. Jan Flemming, Head of Marketing at PENNY.
Media Type Packaging Design
AI Description The ad showcases PENNY's innovative packaging design, which prominently displays the price on the product itself, creating a visually impactful look. The products, including chips, bread, and other food items, are arranged neatly, each with bold, colorful packaging that features large, eye-catching numbers representing the price. The design is modern, minimalist, and relies on bright colors to convey affordability and clarity. This approach underscores PENNY's commitment to offering low prices while enhancing brand trust and appeal in a competitive market.
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