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Creative Award
New York, United States
PENNY - "Chips" by ANDY Awards 2025

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TitleChips
Agency
Campaign Price Packs
Advertiser REWE
Brand PENNY
Date of First Broadcast/Publication 2024 / 8
Business Sector Food
Story How can you present your own brand in a bold innovative way? PENNY and Serviceplan NEO have developed packaging that immediately grabs attention by highlighting what customers value most: the lowest price. The price label is not just on the shelf, it’s prominently featured on the packaging itself — a pioneering move in the food retail industry. “PENNY offers consistently low prices that you can rely on – whether for branded products or even more affordable store brands. With the campaign “Small Prices, Big Impact”, we are bringing the price directly onto the packaging for the first time. And we're doing it with a visually appealing limited edition that boldly demonstrates that our store brands are always the most affordable choice,” comments Dr. Jan Flemming, Head of Marketing at PENNY.
Media Type Outdoor/Out of Home
AI Description The advertising campaign prominently features a bag of chips from PENNY, highlighted by its vibrant red packaging. The chip bag, designed by Serviceplan Group, emphasizes an innovative marketing approach where the focal point is the prominently displayed price. This visual strategy aims to communicate PENNY’s commitment to offering consistently low prices, making it immediately noticeable to shoppers. The bag showcases a simple, yet bold design with the product name 'Chips Paprika 200 g' and a large price point. This approach is part of the 'Small Prices, Big Impact' campaign, aiming to reinforce the brand’s affordability and reliability for consumers looking for both quality and value in their snack purchases.
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