Nike - "Winning Isn't for Everyone" by ANDY Awards 2025
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Nike - "Winning Isn't for Everyone"
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Winning Isn't for Everyone |
| Title (original language) | Am I a Bad Person? |
| Agency | Wieden + Kennedy |
| Campaign | Winning Isn't for Everyone |
| Advertiser | Nike |
| Brand | Nike |
| Posted | July 2024 |
| Business Sector | Sportswear |
| Media Type | Television |
| Length | |
| AI Description | The "Winning Isn't for Everyone" Nike ad features a series of scenes showcasing athletes engaged in various sports. The film emphasizes the inner dialogues of athletes, questioning whether their ambition and competitive nature make them "bad." Using close-ups and dramatic, high-energy action shots, it captures the raw intensity and determination of these individuals across disciplines such as basketball, track and field, fencing, and more. Through sweat and struggle, the athletes express a relentless pursuit of excellence, portraying sports as a relentless and often isolating domain. The cinematography and the confident tone of the voiceover underscore a theme of self-belief and the idea of overcoming mental struggles to achieve greatness. The visuals create an aura of excitement and tension, reflecting preparation for the upcoming Paris 2024 Olympic Games. The ad ends with the Nike swoosh, reminding viewers that such determination and willpower are at the heart of this iconic brand. |
| Executive Creative Director | Caleb Jensen |
| Executive Creative Director | Blair Warren |
| Creative Director | Kevin Steele |
| Creative Director | Pedro Izique |
| Head of Production | Orlee Tatarka |
| Executive Agency Producer | Kerli Teo |
| Agency Producer | Emily Knight |
| Creative Team | Jacobi Mehringer |
| Creative Team | Andrew Chhour |
| Strategy Director | Irsis Cabral |
| Copywriter | Courtney Fields |
| Art Director | Tola Oseni |
| Director | Kim Gehrig |
| Actor / Celebrity | Serena Williams |
| Actor / Celebrity | Kobe Bryant |
| Actor / Celebrity | Giannis Antetokoúnmpo |
| Actor / Celebrity | LeBron James |
| Actor / Celebrity | Sha'Carri Richardson |
| Actor / Celebrity | A'ja Wilson |
| Actor / Celebrity | Jakob Ingebrigtsen |
| Voice | Willem Dafoe |
| Actor / Celebrity | Qinwen Zheng |
| Actor / Celebrity | Kylian Mbappé |
| Voice | Victor Wembanyama |
| Production Company | Somesuch LA |
| Chief Marketing Officer (CMO) | Nicole Graham |