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ANDY Awards

Creative Award
New York, United States
Apple iPhone - "Flock" by ANDY Awards 2025

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TitleFlock
Agency
Campaign Flock
Advertiser Apple
Brand Apple iPhone
PostedJuly 2024
Product Safari
Business Sector Mobile Telephones & tablets
Media Type Television
Length
AI Description The ad begins with several individuals using their smartphones throughout a modern city environment. The landscape includes tall buildings and elegant office spaces. As they navigate their phones, surveillance cameras suddenly morph into birds and take flight. These camera-birds capture every move of the smartphone users, symbolizing a breach of privacy. The scene shifts between different characters in varied settings—an office, a beach, and a city street—all being watched by these mechanical birds. The mood gravitates towards suspense and a highlight on cybersecurity threats. The ad concludes with a dramatic message: 'Your browsing is being watched.' It ends by promoting Safari as a secure browser, emphasizing privacy and security.
Director
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Sound Designer
Editor