Coca-cola - "Recycle Me" by ANDY Awards 2025
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Coca-cola - "Recycle Me"
This ad is part of the ACT Responsible Collection
- Brand: Coca-cola
- Country: United States
- Advertiser: Coca-Cola Company
| Title | Recycle Me |
| Agency | Ogilvy New York |
| Campaign | Recycle Me |
| Advertiser | Coca-Cola Company |
| Brand | Coca-cola |
| Posted | June 2024 |
| Business Sector | Non-Alcoholic |
| Media Type | Case Study |
| Length | |
| AI Description | This Coca-Cola ad, titled "Recycle Me," promotes sustainability by reshaping its iconic can. Featuring a crushed can against a solid red background, it delivers a strong visual message about recycling. The ad highlights Coca-Cola's commitment to environmental initiatives, aiming for 100% recyclable packaging by 2025. It encourages consumers to recycle by using a bold, minimalist design where the brand's familiar logo is innovatively reshaped through a variety of crushing methods. This creative execution emphasizes unique recycling processes, urging responsibility and environmental consciousness. |
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