Coca-cola - "Squashed" by ANDY Awards 2025
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Coca-cola - "Squashed"
This ad is part of the ACT Responsible Collection
- Brand: Coca-cola
- Country: United States
- Advertiser: Coca-Cola Company
| Title | Squashed |
| Agency | Ogilvy New York |
| Campaign | Recycle Me |
| Advertiser | Coca-Cola Company |
| Brand | Coca-cola |
| Date of First Broadcast/Publication | 2024 / 4 |
| Business Sector | Non-Alcoholic |
| Media Type | Outdoor/Out of Home |
| AI Description | The advertisement displays a striking visual of a crushed Coca-Cola can on a vibrant red background. Minimalist and eye-catching, the image cleverly uses the brand’s distinctive logo, distorting it in a way that mimics the appearance of a squashed can. Positioned underneath, the words "Recycle Me" invite viewers to participate in a sustainable action. This visually bold and modern outdoor ad uses simplicity to convey a powerful message about environmental responsibility and encourages the audience to engage in recycling efforts, in line with Coca-Cola's sustainability initiatives. |
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