Alcaraz - "Alcaraz Signs (Board)" by ANDY Awards 2025
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Alcaraz - "Alcaraz Signs (Board)"
- Brand: Alcaraz
- Country: Spain
- Advertiser: Netflix
| Title | Alcaraz Signs (Board) |
| Agency | DAVID |
| Campaign | Alcaraz |
| Advertiser | Netflix |
| Brand | Alcaraz |
| Posted | June 2024 |
| Business Sector | Media, Publishing & Production |
| Media Type | Case Study |
| AI Description | The advertising campaign titled 'Alcaraz Signs (Board)' features tennis star Carlos Alcaraz, associated with Netflix, signing cryptic messages during the Indian Wells tournament. These messages were broadcasted live, creating a global puzzle that intrigued viewers, sparking questions and drawing massive attention. The visual includes Alcaraz holding a red marker, writing on the camera lens, with words like 'See you soon,' and 'Tudum,' leading to suspense. The campaign effectively used TV broadcasts to reach over 200 million viewers globally, supported by social media engagement and discussions, positioning Netflix as a dynamic and engaging platform in the sports entertainment sector. |
| Production Company | Morena Films |
| Production Company | Deseif Madrid |
| Production Company | OWLEY |
| Production Company | Pickle Music Studios |
| Post Production | Sistema Del Solar |
