The trailer for Michelob Ultra's "Lap of Legends" showcases a thrilling narrative blending real and virtual racing worlds. The ad highlights the accomplishments of Logan Sargent, the first American racer to score points in over 30 years, as he prepares for a groundbreaking event. The video features comments from various iconic racers such as Mario Andretti and Nigel Mansell, emphasizing a historic race involving both physical and avatar representations of legendary sports figures at Silverstone. The ad blends shots of racing action, virtual avatars, and intimate interviews discussing the pressure and honor of being part of a team with rich history. The ambiance is dynamic, vibrant, and futuristic, filled with elements of speed, technology, and competition, ultimately driving a message of enjoying the ride and achieving the impossible. The ad concludes with mentions of high-profile broadcasting partners and emphasis on Michelob Ultra as the official partner of Williams Racing.
Production
Mill+
Director & Creative Director
Andrew Proctor
2nd Unit Director
Mak Mahmut Akay
Managing Director, New York/Chicago
Angela Lupo
Executive Creative Director
Gavin Wellsman
Executive Producer
Chris Connolly
Head Of Live Action – UK
Johnny Blick
Head Of Live Action – US
Emi Loefgren
Live Action Producer
Swifty Hanrahan, Tim Tyrrell
Live Action Bidding Producer
Stephanie Werrell-Smyth
Live Action Production Manager
Frank Hanrahan
Senior Producer
Catherine M. Fischer
Associate Producer
Ramya Shankar
Shoot Supervisor, CG Lead
Steve Eisenmann
Shoot Supervisor, 2D Lead
David Piombino
Shoot Supervisor, Experience Technical Lead
Martin Thelwell
Shoot Supervisor
Peter Hodsman, Pete Smith, Davide Metti, Leah Ayinde
Storyboard Artist
Roger Hom, John Singer
Precision Driver & Racing Consultant
Ben Collins
Experience
Mill+
Technology Director
Adam Smith
Director Of Experience
Jocelyn Birsch
Technical Lead
Martin Thelwell
Senior Producer
Lyn Gaza
Senior Creative Developer
Rui An
Technical Artist
Jack Chen
Creative Director
Magdalena Luna
Designer
Kacper Chlebowicz, Darby Faccinto
Editorial
The Mill
Head Of Editorial
Ryan Mckenna
Editor
Ryan Burbank
Edit Assist
Joseph Zappulla
Design
Mill+
Creative Director & Head Of Design
Patrick Coleman
Associate Head Of Design
Fionna Lanning
Art Director
Ilgi Candar Dyer
Senior Designer
Laura Nash, Devin Hayes
Designers
Amy Staropoli, Cisco Torres, Craig Stouffer, Darby Faccinto, Salmah Beydoun, Jacob Gilbreath, Amador Valenzuela, Anthony Palermo, Matt Miltonberger, Yimeng Sun, Greg Wilson, Sara Kopke, Brody Davis, Greg Park, Greg Park, Eric Ramin, Nick Woythaler, Jaimie Yoo, Jesse Bafia
Guy Lewis, Jim Onyemenam, Anna Kovalevska, Callum Fletcher, Alfie Hanrahan, Juliette Blick, Austin Davies, Maisie Aylott
2nd AC
Ellie Spigariol
Camera Trainee
Emelia Corfe
Grip
Paul Mammone, Sam Phillips
DIT
James Lewis
Playback
Karl Taggart
Mosys Tech
Stephen Ennis, Fernando Trueba Llano, Marcus Masdammer, Naphtali Cave, Yani Katerinov, Joe Daniels
TX Video Village Operator
Tom Allum, Hugh Taylor
TX Tech Support
Paul Worsley
TX Operator Unit 1
Wilf Welch
TX Operator Unit 3
Chris Davis
TX Operator Unit 4
Andy Smith
TX Operator Unit 5
Scott Milton
TX Operator (All Units)
Daryl Kibblewhite
TX Assistant Unit 1
Karum Cheema
TX Assistant Unit 3
Eloise Whale
TX Assistant Unit 4
Mark Hulme
TX Assistant Unit 5
Tom Hennegan
Nicky Grist Motorsports
Tom Magnay
AR Helmet Optics Fabrication
Makelab
Makelab Co-Founder & COO
Manny Mota
Makelab Co-Founder & CEO
Christina Perla
Makelab Design Engineer
Vi Dalwadi
Race Logic
Jake Durbin
Race Logic
Kevin Bursnall
Aerial Camera Operator
Will Roth
Picker Team
Alex Duke
Scissor Lift Driver
Alan Walsh
Drone Pilot
Pete Ayriss
FPV Pilot
Luke Bannister
Aerial Unit 1st AC
Josefine Thieme
Mo-Sys Tech
Markus Wuttke, James Uren, Martin Parsley
TX Unit Manager
Jon Boyce
TX Tech Manager
Andrew Yardley
TX Operator
Jim Cullen, Brian Benjamin
TX Assistant
Alex Lines, Kieran Sewell
Spark
Bernie Prentice, Conrad Russell, Tom Craven, Gavin Walters
Scissor Lift Driver
Phil Hare
Platform Team
Kieran Hendry-Hall
Platform Team
Tyler Swain
Prop Assistant
Jake Fawcett, Leo Turnbull
Flash Film Transport
Samuel Noble
Construction
Eamonn Conaghan
Carlin Performance Crew
Howard English, Scott Mcfarlane, Trevor Boyo
Hair Stylist (Naomi)
Bri Campbell
Makeup Artist (Naomi)
Kelly Mendiola
Hair And Makeup
Louise Hinton, Eve Coles
Costume Assistant
Janine Gordon, Nicole Daly
H&S Officer
Joshua Gallagher
Bts
Liam Moss, Jamie Wolfeld
Autocue Operator
Amber Pinney, Pam Scott
Williams Attendees
Charlie Raven
Production Coordinator
Mark Pluck
Production Assistant
Joseph Fathers
1st Assistant Director
Gabe O’donohoe
2nd Assistant Director
Kitty Rajakulasingam
Camera Operator
Tom Turley
Steadicam Operator
Will Lyte
1st AC
Thomas Nicholson, Paul Snell
Grip
Andy Sauer
Sound Recordist
Mike Palmer
Boom Operator
Laura Fairbanks
Minibus Driver
Mark Righeltao, Lee Righeltao, Greg Summers
Scissor Lift Driver
Jason Lovell
Security
Ian Clark, Terry Jerrom
Engineer
Elise Whyte, Jules Devins, Ian Toms, Jonathon Michaels
Pit Crew & Pt
Richard Cambridge
Pit Crew
Andrew Farley, Charlie Lloyd, Daniel Wallentine, Donnovan Yates, Gareth Turkington, Jake Flannigan, Kevin Ung, Nathan Nuurah, Seren Whyte, Tristan Bernard
Engineer
Douglas Utting
Sound
TORQ
Supervising Sound Designers
James Evans, Charles Deenen
Sound Designers
Nick Spradlin, Randy Torres
Sound Mixers
Travis Prater, Charles Deenen, Tom Brewer
Sound Editors
Landen Belardes, Travis Prater, Matt Severin
Assistant Sound Editor
Gregory Bonini
Associate Producer
Kelly Baffoni
Senior Producer
Daniel Lepervanche
Lead Editor
Brei Monteiro
Assistant Editor
Andre Correa
Studio Director
Jackie Helfgott
Senior Post Producer
Matt Klein
Archival Producer
Lizzy McGlynn
Original Music
Citizen Music
Executive Creative Director
Tomas Jacobi
Executive Producer
Molly Young
Producer
Brad Nayman
Music Editor
Bomin Weon
Composers
Juan Otalora, Nico Barry, Tomas Jacobi, Bryson Kemp, Noah Wiehl