ANDY Awards

Creative Award

New York, United States

New Search

Print View

Update

Filter results by

Consul - "Clean Sponsorship"

$LOLA\TBWA$

LOLA\TBWA São Paulo, Brazil

Awards

3279

Brand: Consul
Country: Brazil

Advertiser: Consul

Title	Clean Sponsorship
Agency	LOLA\TBWA
Campaign	Clean Sponsorship
Advertiser	Consul
Brand	Consul
Posted	June 2024
Business Sector	Washing Machines, Refrigerators & Other Large Apppliances
Story	Since 1970, football teams began to include sponsor brands on their shirts. But over the last few years, the monetization of this space has grown without limits to the point of making it hard to identify the team's coat of arms, colors and player informations, raising the debate about the devaluation of the sacred mantle. To remind fans of their team's original shirt, DM9 agency created “Clean Sponsorship”, a brand experience for the Consul washing machine to wash the shirts of Clube Atlético Juventus, one of the most traditional in São Paulo (Brazil), which turns 100 years old in 2024. During the Paulista A2 championship matches, the team wore a clean shirt, without the logo of any sponsor, not even Consul.
Media Type	Case Study
Length	77 seconds
AI Description	The 'Clean Sponsorship' ad by Consul celebrates Clube Atlético Juventus' centenary by showcasing a historic move: playing without any sponsor logos on their jerseys. The ad highlights the proliferation of sponsors on Brazilian football jerseys and the resultant visual clutter. It contrasts this with Juventus' clean shirt, symbolizing a return to tradition and purity. Visuals include vibrant green backgrounds, washing machines, and the maroon clean jersey unveiled at a press conference. Emphasizing nostalgia and pride, the narrative connects fans to their club’s heritage by removing commercial distractions.
Chief Creative Officer	Icaro Doria
Chief Operating Officer (COO)	Thomas Tagliaferro
Chief Executive Officer (CEO)	Pipo Calazans
Creative Vice President	Laura Esteves
Executive Creative Director	Nina Lucato
Head of Art	Philippe Demar
Creative Team	Bruno Anibal
Creative Team	Caio Zucchi
Creative Team	Diego Guerhardt
Creative Team	Pedro Rosadas
Content	Jader Crivellaro
Content	Vitoria Merola
Project Manager	Paula Lopes
Project Manager	Thais Arrais
Production	Anna Ferraz
Production	Diego Ximenes
Production	Jessica Thomaz
Editor	Thiago Hasegawa
Editor	Lucas Rodrigues
Director	Bruno Zanetti
Director of Photography (DOP)	Luis Maximiano
Director of Photography (DOP)	marcelo santos
Photographer	Gil Inoue