Siemens Healthineers - "Magnetic Stories (Board)" by ANDY Awards 2025
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Siemens Healthineers - "Magnetic Stories (Board)"
- Brand: Siemens Healthineers
- Country: United States
- Advertiser: Siemens Healthineers
| Title | Magnetic Stories (Board) |
| Agency | Area 23 |
| Campaign | Magnetic Stories |
| Advertiser | Siemens Healthineers |
| Brand | Siemens Healthineers |
| Posted | June 2024 |
| Business Sector | Health & Pharmaceutical Products |
| Media Type | Case Study |
| Market | Portugal |
| AI Description | The advertisement portrays a young girl in a hospital setting, wearing headphones as she undergoes an MRI scan. The visuals convey a sense of calmness and wonder as colorful soundwaves float around her, transforming the typically intimidating MRI experience into an almost magical journey. The concept involves converting the scary noises of MRI machines into enchanting audiobooks for children. By associating each scan's sounds with a story, Siemens Healthineers aims to alleviate children's fears and make the process less daunting. The campaign highlights different scan types like cranial and spine, each with its unique narrative, fostering a creative and comforting environment. The use of soothing and vibrant visuals further aids in capturing the essence of joy and relaxation. |
| Production Company | BRO |
| Production Company | Sonido |
| Production Company | Tempest Originals Custom Carpentry |
| Post Production | Ars Thanea |
| Publishing | Grupo Leya |