Samsung - "Samsung ThrowBack Deals" by ANDY Awards 2025
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Samsung - "Samsung ThrowBack Deals"
- Brand: Samsung
- Country: Brazil
- Advertiser: Samsung
| Title | Samsung ThrowBack Deals |
| Agency | MRM Worldwide, Brazil |
| Campaign | Samsung ThrowBack Deals |
| Advertiser | Samsung |
| Brand | Samsung |
| Posted | June 2024 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Case Study |
| Length | |
| AI Description | The Samsung ThrowBack Deals advertisement creatively addresses shopping cart abandonment, a common e-commerce issue. It opens with phrases like 'Millions are forgotten, neglected, stranded, abandoned,' highlighting the widespread nature of items left in carts. The ad shows footage of online shopping scenes, followed by a statistic about 80% of Black Friday carts remaining unchecked. It humorously personifies abandoned carts using emails from 2021, reviving old deals for new items. This nostalgic approach engages consumers, turning the post-Black Friday low sales week into a successful period. Carts are filled with a variety of electronics like phones and laptops, encouraging consumers to revisit their purchases and benefit from special offers. |
| Art Director | Jaime Bregantin |
| Art Director | Rafael Ramos |
| Art Director | Renato Takahashi |
| Art Director | Roger Yonaha |
| Chief Creative Director | Douglas Kozonoe |
| Chief Creative Officer | Douglas Kozonoe |
| Copywriter | Erika Lima |
| Copywriter | Jonathan Dennis |
| Copywriter | Leonardo Chiesi |
| Copywriter | Luísa Fochi |
| Creative Assistant | Lourdes Alderete |
| Creative Director | Guilherme Medici |
| Global Chief Creative Officer | Javier Campopiano |
| Global Chief Creative Officer | Ronald Ng |
| Global Director of Creative Excellence | Carmen Bistrian |
| Global Director of Creative Excellence | Simone Deaderick |
| Global Executive Creative Director | Adrian Botan |
| Head of Production | Sabrina Inui |
| Proofreader | Bárbara Castilho |
| Technology Director | Renato Peixoto |
| Account Director | Fernanda Souza |
| Account Executive | Bianca Maciel |
| Account Executive | Marcos Rodrigues |
| Account Executive | Mariana Glorigiano |
| Brand & Loyalty Manager | Claudia Verderesi |
| Chief Commercial Officer | Marcela Borges |
| Chief Executive Officer (CEO) | Fábio Souza |
| Chief Operating Officer (COO) | Isabel Coletta |
| Chief Strategy Officer | Marcia Aguirre |
| Chief Technology Officer | Rogerio Gonçalves |
| Client Manager | DANIELA RIGHI FERRARI |
| Communications Director | Renato Shiratsu |
| Digital Strategist | Felipe Calegari |
| Digital Strategist | Felipe Tercetto |
| Strategy Director | Rafael Bouhid |