Movistar - "This Is Not a Game" by ANDY Awards 2025
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Movistar - "This Is Not a Game"
- Brand: Movistar
- Country: Mexico
- Advertiser: Movistar
| Title | This Is Not a Game |
| Title (original language) | Esto no es un juego |
| Agency | VML Mexico |
| Campaign | This is not a game |
| Advertiser | Movistar |
| Brand | Movistar |
| Date of First Broadcast/Publication | 2024 / 4 |
| Business Sector | Internet Service Providers |
| Philosophy | In an effort to highlight the importance of a safe digital environment for online gamers, the campaign seeks to raise awareness of the risks associated with online gaming and promote the adoption of safe practices among gamers. |
| Media Type | Branded Content |
| Length | |
| AI Description | The advertisement by Movistar, titled "This Is Not a Game," presents a gripping narrative highlighting the risks of online gaming interactions. Set in Mexico, the ad starts with a young boy navigating through a city landscape while receiving messages on his phone, prompting him to engage with online players. The scenes shift to a dramatic encounter where the boy is lured into a van by a gang, resembling NPCs in a game. Intense moments unfold as the boy is led to a warehouse setting, revealing dangerous altercations reminiscent of video game scenarios. The tension builds when the father, who turns out to be a law enforcement officer, attempts to rescue his son. The father's intervention prevents a catastrophic end, emphasizing the dangers of unmonitored online gaming. The compelling visuals, matched with a haunting soundtrack, create a dark and urgent atmosphere. The ad concludes with impactful messaging that underscores the vulnerability of youth in the digital world and calls for enhanced digital safety and awareness. |
| Production Company | Landia |
| Advertising Manager | Paula Fernández |
| Advertising Manager | Fernanda Pérez |
| Advertising Manager | Karely Munarriz |
| Advertising Manager | Judith Rangel |
| Chief Creative Officer | Debbi Vandeven |
| Executive Director | Lauren Lafranz |
| Chief Creative Officer | Nino Goldberg |
| Chief Creative Officer | Daniel Minaker |
| Chief Creative Officer | Sebastian Tarazaga |
| Operations | Facundo Palacios |
| Chief Creative Officer | Olivia del Río |
| Chief Executive Officer (CEO) | Hector Fernandez |
| Chief Creative Officer | Luís “madruga” Enríquez |
| Head of Art | Rodolfo Lopez |
| Creative Director | Christian Santacruz |
| Creative Director | Daniel De Leon |
| Creative Director | Raul Pineda |
| Art Director | Luis Paul Flores Galarza |
| Copywriter | Miguel Ángel Bautista |
| Art Director | Samuel Ríos y Valles |
| Art Director | Jonathan Jiménez |
| Copywriter | Pedro Germán López |
| Account Director | Adriana Veytia |
| Account Director | Alejandra Iturriaga |
| Account Director | Claudio Pérez |
| Production Manager | Violeta Lopez |
| Agency Producer | Nadia Gonzalez |
| Agency Producer | Darío Casso |
| Production Manager | Isay 'Sayo' García |
| Production Manager | Juan Manuel Saucedo |
| Director | Lucas Shannon |
| Executive Producer | Claudio Amoedo |
| Executive Producer | Thomas Amoedo |
| Production Manager | Mercedes Guereño |
| Creative Team | Luciana Abramzon |
| Producer | Julz Cruz |
| Photographer | Agustin Claramount |
| Focus Puller | Xavier Homs |
| Focus Puller | Alvaro Barrera |
| 2nd AD | Luis Ibarlucea |
| 2nd AD | Andrea Guevara |
| Line Producer | Rodrigo Cid |
| Production Coordinator | Carla Azcoitia |
| Production Manager | Ricardo Falcón |
| Production Art Director | Celeste Alonso |
| Costume | Julieta Sarrat |
| Costume | Eliana Sarraf |
| Make-Up Artist | Paulina Paez |
| Casting | Gustavo Anselmi |
| Casting | Marcos San Román |
| Gaffer | Ernesto Rodríguez |
| Steadicam | Kike Moncada |
| Drone Operator | Daniel Villagómez |
| SFX | Luis Ambríz |
| VFX/Post Production | BDS |
| Director Post Production | Eduardo Sánchez Molina |
| Editor | Narf Álvarez |
| Graphic Designer | Mateo Udon |
| Animation | Narf Álvarez |
| Colorist | Tomás Blasón |
| Music / Sound Design | BDS Music |
| Sound Engineer | Israel Jiménez |
| Sound Engineer | David Fournier |