Cemento Sol - "Sightwalks" by ANDY Awards 2025
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Cemento Sol - "Sightwalks"
This ad is part of the ACT Responsible Collection
- Brand: Cemento Sol
- Country: Peru
- Advertiser: Unacem
| Title | Sightwalks |
| Agency | Circus Grey |
| Campaign | Sightwalks |
| Advertiser | Unacem |
| Brand | Cemento Sol |
| Date of First Broadcast/Publication | 2024 / 6 |
| Business Sector | Real Estate |
| Story | We designed a new tactile signage for the visually impaired people to find venues with complete independence. This is a new vocabulary system that allows visually impaired people to recognize exactly what type of basic services or business is in front of them just by tapping the sidewalk with their cane. So, they no longer need to rely on assistance from others, enabling them to move around with greater autonomy. The project is open-source to help millions of people worldwide. |
| Media Type | Case Study |
| Length | |
| AI Description | The ad 'Sightwalks' features a project designed to give visually impaired individuals greater independence when navigating urban environments. It highlights a new tactile signage system developed by Cemento Sol in collaboration with organizations for the visually impaired in Peru. The system allows individuals to identify specific types of venues using distinct patterns on sidewalks. Various scenes show people using the tactile markers with their canes, demonstrating how the system works to identify locations like restaurants and grocery stores. The ad emphasizes the project's simplicity and adaptability, showcasing a Peruvian district, Miraflores, as the first to implement this system. Additional scenes detail the educational programs initiated to familiarize the visually impaired community with this new system, including workshops and braille brochures. The project is noted as open-source, encouraging other regions to adopt similar practices to enhance accessibility and independence worldwide. |
| Global Chief Creative Officer | Gabriel Schmitt |
| Creative Chairman | Gabriel Cubbage CEO AdBlock |
| Chief Creative Officer | Piero Oliveri |
| Chief Creative Officer | Charlie Tolmos |
| Executive Creative Director | Gonzalo Aste |
| Creative Director | Percy Rocha |
| Art Director | Francisco Ayras |
| Account Supervisor | Vanessa Graham |
| Head of Production | Kathy Santillana |
| Head of Content | Rodrigo Castro |
| Creative Partner | Diego Medvedocky |
| Global Chief Creative Officer | Maru Sokolowski |
| CEO Creative Chairman | Jose Rivera y Pierola |
| Chief Creative Officer | Piero Oliveri |
| Creative Director | Miguel Ucañan |
| Creative Director | Luis Cusicanqui |
| Art Director | Daniel Muñoz |
| Account Supervisor | Lizet Gonzales |
| Head of Production | Kathy Santillana |
| Owner/CCO | Manir Fadel |
| General Account Manager | Magaly Falla |
| Account Director | Vanessa Ortega |
| Account Executive | Lorena Gómez |
| Account Executive | Yessica Ordóñez |
| Head Of Planning | Nicolás Rodríguez |
| Head of Production | Vanessa Gómez |
| Content | Jimena Zerga |
| Designer | Manuel Vidarte |