andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Renault - "Cars to work (board)" by ANDY Awards 2025

Filter results by

TitleCars to work (board)
Agency
Campaign Cars to work
Advertiser Renault
Brand Renault
Date of First Broadcast/Publication 2024 / 3
Business Sector Automotive
Story Because mobility must be accessible to all, Renault Group offers various new or used vehicle leasing solutions for people who do not have a financing solution. These offers are made possible through its CareMakers inclusive mobility program and thanks to an ecosystem of committed partners: social prescribers (organizations in job seeking assistance, solidarity and social reintegration actors), financial institutions specializing in constrained budgets, and players in inclusive mobility. To disseminate and publicize the offer, France Travail is one of the main partners of this program and has been mobilizing for the benefit of job seekers since the very beginning of the initiative. To facilitate financing, Renault Group has set up partnerships with organisations specialising in microcredit for low-income people (Adie, Caisse d'Epargne, Parcours Confiance, Créasol). Finally, to ensure that its offer is well coordinated with local areas and existing schemes, the Group has surrounded itself with players specialising in inclusive mobility (Roole, Le Club Mobilité).
Media Type Case Study
Length
AI Description The ad showcases Renault's 'Cars to Work' initiative, aiming to provide accessible mobility solutions for job seekers in France. It features a white car smoothly driving on a country road, symbolizing movement and opportunity. The text contrasts this imagery by highlighting challenges faced by individuals without cars: 'No car, no job. No job, no loan. No loan, no car.' This cycle of social exclusion is tackled through Renault’s program. Visuals include facts and figures about dealerships and vehicles available, emphasizing widespread reach. The ad features a calm, professional aesthetic with clear visuals, reflecting Renault’s reliable and inclusive brand image.