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Creative Award
New York, United States
Renault - "Cars to work (film)" by ANDY Awards 2025

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TitleCars to work (film)
Agency
Campaign Cars to work
Advertiser Renault
Brand Renault
Date of First Broadcast/Publication 2024 / 3
Business Sector Automotive
Story Because mobility must be accessible to all, Renault Group offers various new or used vehicle leasing solutions for people who do not have a financing solution. These offers are made possible through its CareMakers inclusive mobility program and thanks to an ecosystem of committed partners: social prescribers (organizations in job seeking assistance, solidarity and social reintegration actors), financial institutions specializing in constrained budgets, and players in inclusive mobility. To disseminate and publicize the offer, France Travail is one of the main partners of this program and has been mobilizing for the benefit of job seekers since the very beginning of the initiative. To facilitate financing, Renault Group has set up partnerships with organisations specialising in microcredit for low-income people (Adie, Caisse d'Epargne, Parcours Confiance, Créasol). Finally, to ensure that its offer is well coordinated with local areas and existing schemes, the Group has surrounded itself with players specialising in inclusive mobility (Roole, Le Club Mobilité).
Media Type Case Study
Length
AI Description The Renault 'Cars to Work' ad highlights the challenges faced by job seekers in remote areas due to limited public transportation. It introduces Renault's initiative to provide vehicles free of charge during trial job periods until employment is secured. The footage shows empty roads, interviews with individuals like Marie who struggle with transport issues, and graphics displaying statistics about mobility and job access in France. Intertwined are scenes of dealerships, showcasing 6,000 cars ready to support individuals. The ad closes with grateful recipients acknowledging the life-changing impact of having vehicle access, emphasizing Renault’s commitment to community assistance and mobility solutions.
Chief Marketing Officer (CMO)
VP, Brand Marketing
Marketing Vice President
Executive Creative Director
Executive Creative Director
Copywriter
Art Director
Account Manager
Account Manager
Account Manager
Strategic Planner
Strategic Planner
Strategic Planner
Digital Project Director
Head of Production
Agency Producer
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Chief Creative Officer