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ANDY Awards

Creative Award
New York, United States
Renault - "Ludo" by ANDY Awards 2025

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TitleLudo
Agency
Campaign Cars to work
Advertiser Renault
Brand Renault
Date of First Broadcast/Publication 2024 / 3
Business Sector Automotive
Story Because mobility must be accessible to all, Renault Group offers various new or used vehicle leasing solutions for people who do not have a financing solution. These offers are made possible through its CareMakers inclusive mobility program and thanks to an ecosystem of committed partners: social prescribers (organizations in job seeking assistance, solidarity and social reintegration actors), financial institutions specializing in constrained budgets, and players in inclusive mobility. To disseminate and publicize the offer, France Travail is one of the main partners of this program and has been mobilizing for the benefit of job seekers since the very beginning of the initiative. To facilitate financing, Renault Group has set up partnerships with organisations specialising in microcredit for low-income people (Adie, Caisse d'Epargne, Parcours Confiance, Créasol). Finally, to ensure that its offer is well coordinated with local areas and existing schemes, the Group has surrounded itself with players specialising in inclusive mobility (Roole, Le Club Mobilité).
Media Type Web Film
Length
AI Description The ad begins with a man lying awake in a dimly lit room. A low voiceover informs him of his new job opportunity but notes the lack of transport provision, requiring a strict 6 AM start. The visuals transition from his night thoughts to early morning preparations as he rises from his bed, careful not to disturb a sleeping figure beside him. Files of trees blur past as he makes his way through suburban streets, a visual metaphor for the distance he must travel. Inside a small apartment, a childishly decorated mug hints at personal stories and responsibilities. As daylight gradually brightens, he is shown brushing his teeth, introspection etched on his face. The crescendo opens with him leaving his house, bundled against the cold, heading towards a Renault car parked outside. The scene cuts to him behind the wheel, depicting a hopeful smile. Subtitles clarify the roles of CareMakers and Renault in providing this mobility assistance. Finally, the camera focuses on the man arriving at his workplace, packing up his things, conveying accomplishment and the promise of a better future through the support of Renault's mobility program.