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ANDY Awards

Creative Award
New York, United States
Renault - "Plug-Inn Business (film)" by ANDY Awards 2025

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TitlePlug-Inn Business (film)
Agency
Campaign Plug-Inn Business
Advertiser Renault
Brand Renault
Date of First Broadcast/Publication 2022 / 8
Business Sector Cars
Story Plug Inn for Business is an app that allows small businesses to monetize one or many EV chargers, as well as install them if they don’t already own one. By becoming part of the Plug Inn network, they can register the charger on the app, and monetize by offering it to potential customers, along with special offers. For example, a local restaurant can offer a free charge with the lunch menu. This allows small businesses to attract more customers and increase their sales while small villages expand their economy. Plug Inn for Business is a B2B solution to help small business regain customers but is also a solution for EV travelers who can find more charging spots available in all of France and can now charge while they spend that time eating, sleeping, shopping, or simply enjoying the local charm.
Media Type Case Study
Length
AI Description The ad introduces Renault's innovative app, Plug-Inn for Business, that allows small businesses to install and monetize electric vehicle chargers. It showcases a seamless integration of technology with local commerce in France, depicted by car travel through scenic villages and bustling town scenes. The app is demonstrated on a smartphone, highlighting features that benefit businesses and travelers alike. Entrepreneurs in quaint French villages narrate the benefits of joining the Plug-Inn network, from economic revitalization to fostering sustainable tourism. The narrative is accompanied by visuals of electric vehicles charging at picturesque locations, enhancing local businesses such as cafes and salons, framed against the French countryside. This solution aligns with Renault's leadership in electric vehicles and sustainability.