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ANDY Awards

Creative Award
New York, United States
Marmite - "Smugglers" by ANDY Awards 2025

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TitleSmugglers
Agency
Campaign Smugglers
Advertiser Unilever
Brand Marmite
Date of First Broadcast/Publication 2024 / 4
Business Sector Food
Media Type Television
Length
AI Description The ad, titled "Smugglers," depicts the humorous struggle of British expats in New York City who are unable to find Marmite. With shots of bustling New York streets and airports, the ad uses interviews and covert-style footage to introduce a quirky underground ring of Marmite smugglers. Various characters, including a grandmother, are shown involved in the smuggling process, attempting to bring jars of Marmite from the UK across the Atlantic. The ad features clandestine operations as people talk about the thrill and nervousness of smuggling their beloved condiment. It highlights the cultural bond of Marmite among British expats and ends on a note that despite the risks, the demand for Marmite keeps the smuggling operations alive.
Production Company
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Creative Agency adam&eveNYC
Director