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ANDY Awards

Creative Award
New York, United States
Renault - "Cars to work" by ANDY Awards 2025

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TitleCars to work
Agency
Campaign Cars to work
Advertiser Renault
Brand Renault
Date of First Broadcast/Publication 2024 / 3
Business Sector Automotive
Story Because mobility must be accessible to all, Renault Group offers various new or used vehicle leasing solutions for people who do not have a financing solution. These offers are made possible through its CareMakers inclusive mobility program and thanks to an ecosystem of committed partners: social prescribers (organizations in job seeking assistance, solidarity and social reintegration actors), financial institutions specializing in constrained budgets, and players in inclusive mobility. To disseminate and publicize the offer, France Travail is one of the main partners of this program and has been mobilizing for the benefit of job seekers since the very beginning of the initiative. To facilitate financing, Renault Group has set up partnerships with organisations specialising in microcredit for low-income people (Adie, Caisse d'Epargne, Parcours Confiance, Créasol). Finally, to ensure that its offer is well coordinated with local areas and existing schemes, the Group has surrounded itself with players specialising in inclusive mobility (Roole, Le Club Mobilité).
Media Type Case Study
Length
AI Description The ad "Cars to Work" by Renault highlights their initiative for providing cars to unemployed people, emphasizing the struggles faced by individuals without car access for jobs requiring odd hours or significant travel. Through personal testimonials, it features a technician, an educator, a nurse, and a social worker, all explaining how lack of public transportation at necessary times affects job opportunities. Scenes show countryside roads, individuals starting their workday, and visuals of Renault cars. Statistics describe the struggle for 54% of vulnerable French people. The Renault Group's CareMakers program, along with partners, offers car leasing options that allow users to pay only once their employment is secured. The initiative seeks to bridge mobility deserts and facilitate job acquisition, suggesting that cars bring opportunities to those who need them most.
Production Company
Art Director
Copywriter
Director
Executive Creative Director
Executive Creative Director
Director of Photography (DOP)
Executive Producer
Global Chief Creative Officer / CEO
Global Strategy Director
Account Director
Chief Executive Officer (CEO)
Client Lead
Chief Operating Officer (COO)
Digital Project Manager
Global Client Lead
Head of Production
Head of Synch & Productions
Line Producer
Planning
Post-production Producer
Post-production Producer
Post-production Producer
Post-production Producer
Production Designer
Sound Producer
Sound Producer
Strategic Planner
Wardrobe / Stylist Juliette Alleaume
Agency TV Producer