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ANDY Awards

Creative Award
New York, United States
Renault - "Aurélie" by ANDY Awards 2025

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TitleAurélie
Agency
Campaign Cars to work
Advertiser Renault
Brand Renault
Date of First Broadcast/Publication 2024 / 3
Business Sector Automotive
Story Because mobility must be accessible to all, Renault Group offers various new or used vehicle leasing solutions for people who do not have a financing solution. These offers are made possible through its CareMakers inclusive mobility program and thanks to an ecosystem of committed partners: social prescribers (organizations in job seeking assistance, solidarity and social reintegration actors), financial institutions specializing in constrained budgets, and players in inclusive mobility. To disseminate and publicize the offer, France Travail is one of the main partners of this program and has been mobilizing for the benefit of job seekers since the very beginning of the initiative. To facilitate financing, Renault Group has set up partnerships with organisations specialising in microcredit for low-income people (Adie, Caisse d'Epargne, Parcours Confiance, Créasol). Finally, to ensure that its offer is well coordinated with local areas and existing schemes, the Group has surrounded itself with players specialising in inclusive mobility (Roole, Le Club Mobilité).
Media Type Web Film
Length
AI Description The ad begins in a dimly lit room capturing a woman waking up early to a phone call offering her a job. The voice over emphasizes the importance of being punctual, although the company cannot provide transport. Throughout the ad, she is seen getting ready, contemplating her situation, and stepping out confidently, reflecting both her determination and the challenges of transportation without a personal car. Footage of her walking along a street transitions to a scene of driving on an open road, indicating mobility solutions. The ad concludes with information about Renault's initiatives to support job seekers through vehicle leasing with partners in microcredit. It's part of Renault's CareMakers inclusive mobility program which aims to provide transportation solutions for individuals who face financial constraints. Captions convey the message of making mobility accessible to everyone.