LALCEC - "Let's Change the Story" by ANDY Awards 2024
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LALCEC - "Let's Change the Story"
This ad is part of the ACT Responsible Collection
- Brand: LALCEC
- Country: Argentina
- Advertiser: LALCEC
| Title | Let's Change the Story |
| Title (original language) | Cambiemos la historia |
| Agency | Grey Argentina |
| Campaign | Let's Change the Story |
| Advertiser | LALCEC |
| Brand | LALCEC |
| Date of First Broadcast/Publication | 2023 / 10 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Case Study |
| Length | |
| AI Description | The ad titled "Let's Change the Story" by LALCEC, developed by Grey Group Argentina, effectively uses theater to spread awareness about breast cancer. It highlights an innovative campaign during Breast Cancer Awareness Month where over 30 theater productions in Buenos Aires adapted their scripts to include breast cancer narratives. This initiative involved 212 actors, transforming them into live influencers who spread the message on stage and social media. The ad showcases scenes from various plays with dialogues about mammography and breast cancer, emphasizing the emotional weight and relevance of the issue. The visual captures of theater marquees, actors performing, and the bustling city of Buenos Aires amplify the campaign’s reach. The ad ends with a powerful call for change, underlining that no story is exempt from the impact of breast cancer. |