Android - "iPager" by ANDY Awards 2024
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Android - "iPager"
- Brand: Android
- Country: United States
- Advertiser: Google
| Title | iPager |
| Agency | DAVID |
| Campaign | iPager |
| Advertiser | |
| Brand | Android |
| Date of First Broadcast/Publication | 2023 |
| Business Sector | Computer Software & Multimedia Productions |
| Media Type | Case Study |
| Length | |
| AI Description | The advertisement showcases the iPager, emphasizing its sleek, minimalist design, and futuristic technological edge. The video starts with close-up shots of the device, using a dark, contrasting background to highlight its features. Text appears on the screen, suggesting anticipation for innovation. A retro-futuristic vibe is embodied through the visual of a pager-like device against a digital-inspired backdrop of blue and black. As the ad progresses, phrases like 'outdated messaging tech' and 'modern texting nightmares' criticize current messaging technologies, particularly targeting a well-known competitor. The focus is on transitioning to Rich Communication Services (RCS) for better connectivity. The imagery portrays zero encryption and broken communication as negative aspects of the current state, while the clean, digital interface of the iPager hints at a solution. The ad closes with a call to action to make texting better and upgrade to RCS, leaving the viewer with an optimistic message of change through technology, accompanied by the hashtag #GetTheMessage. |
| Production Company | Masters & Savant |
| Production Company | Baby Lion Media |
| Music | Marmoset |
| Music Licensing | Mayflower Entertainment |
| Production Company | Ketama Collective |
| Chief Creative Officer | Pancho Cassis |
| Chief Creative Officer | Rafael Donato |
| Advertising Manager | Nick Drake |
| Advertising Manager | Adrienne Lofton |
| Global Chief Operating Officer (COO) | Sylvia Panico |
| Managing Director | Carolina Vieira |
| Group Creative Director | Ale Juli |
| Associate Creative Director | Bruno Reis |
| Associate Creative Director | Joao Corazza |
| Associate Creative Director | Sarah Dembkowski |
| Associate Creative Director | Georgia Taylor |
| Operations Manager | Larissa Cocchiaro |
| Head of Production | Brenda Morrison Fell |
| Agency Producer | Thiago Zveiter |
| Senior Producer – Influencers Endorsement | Natasha Louckevitch |
| Head of Account Management | Mariana D’Aprile |
| Group Account Director | Gabriella Hellbrugge |
| Account Supervisor | Isabella Carrion |
| Account Executive | Patricia Menéndez |
| Global Chief Strategic Officer | Paula Vampre |
| Executive Strategy Director | Annie Rowe |
| Strategist | Brooklyn Carey |
| Head of Innovation and Technology | Toni Ferreira |
| Social Media Content Strategist & Community Manager | Mafe Maceda |
| Designer | Valeria Moreno |
| Director of Business Affairs | Barbara Karalis |
| Business Affairs Manager | Catalina Peña |
| Global PR Director | Sandra Azedo |
| Advertising Manager | Menaka Shroff |
| Advertising Manager | Alex Horowitz |
| Advertising Manager | Jason Fournier |
| Senior Brand Marketing Manager | Blake Bensman |
| Global Group Creative Lead | Alicia Marder |
| Advertising Manager | Jackie Titus |
| Advertising Manager | Brendon Holder |
| Advertising Manager | Jesse Cohen |
| Advertising Manager | Marissa Haby |
| Advertising Manager | Liza Kahn |
| Advertising Manager | Victoria Goolnick |
| Advertising Manager | Rachel McConnell |
| Creative Director | Chris Lockhart |
| Producer | Kelsey Calder |
| Senior 3D Animator & Compositor | Yolandi Meiring |
| Senior 3D Animator & Editor | Sean Frawley |
| Senior 3D Animator | Gerbrand Nel |
| Finishing | Sean Frew |
| Executive Producer | Ramon Nunez |
| Creative Director | Digby |
| Senior Producer | Brett Annese |
| Associate Producer | Lisa Morel |
| Product Photography | Adrian Mueller |
| Executive Producer | Nicolas Ferrero |
| Senior Producer | Maria Saravia |
| Lead Engineer | Agustin Mende |
| Industrial Designer | Thiago Quirici |
| Electronic Engineer | Alejandro Kruchowsky |
| Packaging design and production | Azul Cadenas |
| Fabrication Supervisor KTM | Hernan Gural |
| Render Artist | Diego Mendoza |
| Music Producer | Katy Davidson |
| Music Producer | Tim Shrout |
| Music Editor | Greg Jong |
| Music Editor | Graham Barton |
| Account Manager | Rachel Basile |
| Music Manager | Josh Lieb |
| Director, Music & Brand Partnerships | Pete Merriman |
| Senior Director, Music | Danny Simon |
| VP of Talent Procurement | Ian Weintraub |
| VP of Talent Procurement | Kerri Green |
