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ANDY Awards

Creative Award
New York, United States
Etsy - "Thank you, France" by ANDY Awards 2024

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TitleThank you, France
Agency
Campaign Super Bowl LVIII
Advertiser Etsy
Brand Etsy
Date of First Broadcast/Publication 2024 / 2
Business Sector Online Retail, E-store
Media Type Television
Length
AI Description The commercial opens with the iconic view of the Statue of Liberty as seen through a pair of binoculars from an approaching ship. A man, appearing to be an American historical figure, expresses gratitude for the statue, suggesting a reciprocal gift to France. Inside a richly decorated room, people dressed in period costumes discuss what the French might appreciate, concluding with a humorous choice of cheese. With the help of Etsy's new 'gift mode,' a large cheese board is selected on a smartphone. The ad transitions with the caption 'Later, in France,' where a group of French characters are delighted and surprised by the gifted cheese board delivered by a group of sailors. The scene closes with a vibrant celebration, filled with French flags waving as the slogan "Gift easy with Gift Mode. New on Etsy" appears on screen. The ad blends historical context with modern technology, aiming to portray creativity, connectivity, and the ease of using Etsy for thoughtful gifting.
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