Husqvarna - "Rewilding Mode (60s)" by ANDY Awards 2024
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Husqvarna - "Rewilding Mode (60s)"
- Brand: Husqvarna
- Country: Sweden
- Advertiser: Husqvarna
| Title | Rewilding Mode (60s) |
| Agency | Prime Weber Shandwick |
| Campaign | Rewilding Mode |
| Advertiser | Husqvarna |
| Brand | Husqvarna |
| Posted | December 2023 |
| Business Sector | Gardening Instruments & Products, Garden Furniture |
| Media Type | Case Study |
| Length | |
| AI Description | The advertisement showcases a serene garden environment filled with colorful flowers and buzzing bees. The audio introduces Maggie, a hard-working pollinator who doesn't get any breaks—emphasizing her vital role in maintaining nature. It then explains Husqvarna's new feature: a robotic lawn mower with 'rewilding mode,' which through GPS technology, leaves specific areas unmowed to promote biodiversity. The visuals show the lawn mower in operation, alongside various insects, plants, and a curious puppy. Vibrant and lush, the ad highlights the beauty and importance of preserving natural habitats, with the slogan 'Rewilding Mode: Designed to bring nature back into our gardens.' The ad emphasizes environmental responsibility and innovation, aligning Husqvarna's brand with sustainability and nature conservation. |
| Production Company | Giants and Toys |
| Creative Director | Petter Lublin |
| Art Director | Fredrik Moberg |
| Copywriter | Kasper Moss |
| Creative Team | Brett Simon |
| Creative Team | Erik Tell |
| Executive Creative Director | Carl Fredrik Jannerfeldt |
| Client Lead | Josefina Bergström |
| Project Manager | Sara Wenkel |
| Agency Producer | Renée Lorenius |
| Integrated Media Specialist | Daniel Wahlström |
| Advertising Manager | Karin Tångstedt |
| Advertising Manager | Jonas Eklöf |
| Advertising Manager | Jenny Fischer-Toivo |
| Advertising Manager | Johanna Englert |
| Advertising Manager | Johannes Karlsson |
| Advertising Manager | Linda Lindqvist |
| Executive Producer | Tilde Franzén |
| Director | Filip Tellander |