Coca-Cola - "We Agree On" by ANDY Awards 2024
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Coca-Cola - "We Agree On"
- Brand: Coca-Cola
- Country: United States
- Advertiser: Coca-Cola Company
| Title | We Agree On |
| Agency | VML |
| Campaign | We Agree On |
| Advertiser | Coca-Cola Company |
| Brand | Coca-Cola |
| Posted | August 2023 |
| Business Sector | Soft Drinks, Tonics |
| Media Type | Outdoor/Out of Home |
| Length | |
| AI Description | The Coca-Cola advertisement underscores the ubiquitous presence and competitive culture of American eateries, using humorous exchanges around falafel, burgers, and pizza as examples. Frames from the ad depict various claims of 'best' foods across the nation, suggesting that every city claims supremacy in a specific dish. The visuals include urban American landscapes peppered with restaurant signs, featuring Coca-Cola prominently. It humorously highlights the challenge of choosing a 'best' while building consensus on Coca-Cola as the preferred beverage, thus emphasizing unity amid diversity. The ad wraps up with bold, colorful branding and the tagline 'One Thing We Agree On.' |
| Production Company | Francisco De Deus Photography |
| Retouching | Fuze Image |
| Media Agency | EssenceMediacom |
| Creative Producer | Kung-Gene Chu |
| Advertising Manager | Manolo Arroyo |
| Advertising Manager | Selman Careaga |
| Advertising Manager | Pratik Thakar |
| Advertising Manager | Chase Abraham |
| Advertising Manager | Yugo Motta |
| Advertising Manager | Luciana Mendes |
| Advertising Manager | Mariana Manso |
| Advertising Manager | Gonzalo Rodrigeuz |
| Advertising Manager | Luis Pedro Estrada |
| Advertising Manager | Rodrigo Gayón |
| Advertising Manager | Vijay Parasuraman |
| Global Chief Creative Officer | Debbi Vandeven |
| Global Chief Creative Officer | Javier Campopiano |
| Deputy Global CCO+OpenX Global Creative Lead | Rafael Pitanguy |
| Executive Creative Director | Gabriel Jardim |
| Executive Creative Director | Guto Monteiro |
| Associate Creative Director | Guilherme Possobon |
| Associate Creative Director | Daniel Thomer |
| Senior Art Director | Pedro Assis |
| Chief Strategy Officer | Chase Cornett |
| Group Director, Strategy & Insights | Claudia Reeder |
| Group Executive Director | Shaun Campbell |
| Advertising Manager | Kyla Jacobs |
| Global Client Lead | Stephanie DeCelles |
| Group Director, Client Engagement | Megan Mills |
| Business Affairs Director | Pamela MacGillivray |
| Senior Production Business Manager | Betty Greiner |
| Managing Director, Global Communications | Jinie Kwak |
| Senior Communications Manager | Jacquie van der Veur |
| Integrated Production Supervisor | Denisse Zeigen |
| Editor | Matias Canelson |
| Editor | Nicole Godoy |