Aizome Ultra - "Aizome Ultra" by ANDY Awards 2024
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Aizome Ultra - "Aizome Ultra"
This ad is part of the ACT Responsible Collection
- Brand: Aizome Ultra
- Country: Germany
- Advertiser: AIZOME
| Title | Aizome Ultra |
| Agency | Serviceplan Germany |
| Campaign | Aizome Ultra |
| Advertiser | AIZOME |
| Brand | Aizome Ultra |
| Date of First Broadcast/Publication | 2023 / 4 |
| Business Sector | Apparel, Fashion & Footwear |
| Story | The synthetic chemicals used in textile dyeing harm workers, wearers, and the environment. The industry is invested in innovations that neutralise harm, but that’s not enough.AIZOME ULTRA™ is an innovation that modernises traditional Japanese plant-based dyeing with ultrasound to produce healthy textiles with lasting color.Ultrasound binds the benefits of medicinal plants and keeps the wastewater free from toxins. ULTRA™ is patented and recognized by renowned international organizations such as the University of Cambridge and National Eczema Association.AIZOME has received substantial investments and global media attention. Partnerships with healthcare institutions, fashion as well as cosmetic brands are underway. |
| Media Type | Case Study |
| Length | |
| Market | Japan |
| AI Description | The ad introduces Aizome Ultra, showcasing the harmful chemicals traditionally used in textile dyeing and their impact on health and the environment. It highlights Aizome Ultra’s innovation of using plant-based dyes combined with ultrasound technology to create textiles that are not only less harmful but beneficial for health. The process involves immersing cotton in water and plant particles, where ultrasound at 52.5 kHz permanently binds plant molecules to fibers, maintaining vibrant color and medicinal properties. The ad features interviews with experts and visually contrasts conventional dyeing’s pollution with Aizome’s clean, eco-friendly method. It explores potential applications like stress-reducing shirts or wound-healing bedsheets, emphasizing the sustainable and innovative nature of Aizome’s solution. Recognized by international entities, the ad encapsulates a future where textiles contribute to wellbeing. |
| Global Chief Creative Officer | Alexander Schill |
| Copywriter | Shruthi Subramanian |
| Copywriter | Taro Taniwaki |
| Art Director | Camille Nizet |
| Art Director | Tanvi Phalak |
| Art Director | Michał Kuśmierz |
| Art Director | Rohil Borole |
| Art Director | Kai West Schlosser |
| Executive Creative Director | Lorenz Langgartner |
| Executive Creative Director | Franz Röppischer |
| Director Fundings & Partner | Ivana Radovanovic |
| Creative Director | Naho Kosukegawa |
| Motion Designer | Margarita Nikolajeva |
| Motion Designer | Gergely Kozma |
| Creative Director Video | Dennis Fritz |
| Advertising Manager | Michel May |
| Advertising Manager | Misa May |
| Copywriter | Sandra Valencia |
| Advertising Manager | Megan Powers |
| Advertising Manager | Oliver Thellmann |
| Chief Executive Officer (CEO) | Johannes Auffermann |
| Agency | ASTRAL Munich |
| Executive Creative Director | Hagen Fiedler |
| Digital Tech Lead | Malte Bender |
| Senior Developer | Timm Reiter |
| Senior Developer | Stefan Schröder |
| Designer | Arlinda Shabani |
| Designer | Andrea Da Silva |
| Motion Designer | Nicolai Kovács |
| Director of Photography (DOP) | Tom Kubik |
| Creative Intern | Ana Madalena Marques |
| Creative Intern | Nareg Boyadjian |
| Creative Intern | Rafter Manguiat |
| Creative Intern | Flavia Conti |
| Creative Intern | Katie Eugster |
| Creative Intern | Ani Barbakadze |
| Creative Intern | Thomas Disanzo |
| Production Company | OFF Films |
| Creative Producer | Kevin Riedl |
| Producer | Simon Mairhofer |
| Director of Photography (DOP) | Lucas Bergmüller |
| Sound | Benedikt Dorn |
| Post Production | NHB Next |
| Post-production Producer | Felicitas Stahnke |
| Colorist | Mike Friedlande |