PedidosYa - "World Cup Delivery" by ANDY Awards 2024
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PedidosYa - "World Cup Delivery"
- Brand: PedidosYa
- Country: Argentina
- Advertiser: PedidosYa
| Title | World Cup Delivery |
| Agency | Gut |
| Campaign | World Cup Delivery |
| Advertiser | PedidosYa |
| Brand | PedidosYa |
| Date of First Broadcast/Publication | 2022 / 11 |
| Business Sector | Transport, Travel and Tourism |
| Media Type | Case Study |
| Length | |
| AI Description | The PedidosYa ad disruptively showcases soccer fervor as it creatively tracks Argentina's journey to the FIFA World Cup 2022. The ad opens with rapid notifications sent to millions across Argentina, replicating typical delivery alerts but highlighting the arrival of the World Cup trophy. Viewers are initially fooled into an emotional rollercoaster as the bait turns the mundane into something phenomenal. We see snippets of anticipation, crowds in ecstatic celebration, reminiscent of Buenos Aires adults and children rejoicing a historic win. Digital maps show the actual flight from Qatar to Argentina, blending tech-savvy with national pride. Footage switches between heart-thumping football moments and jubilation, including Messi's triumphant step off the aircraft. The campaign sentimentally chronicles a nation's long-awaited dream coming true, capturing hearts and worldwide attention with dynamic visuals of victory and unity. |
| Digital Production Company | Paisanos |
| Production Company | Lanzallamas |
| Founder | Gastón Bigio |
| Chairman | Gastón Bigio |
| Founder | Anselmo Ramos |
| Chairman | Anselmo Ramos |
| Chief Creative Officer | Joaquín Cubría |
| Managing Partner | Joaquín Cubría |
| Executive Creative Director | Juan Pablo Lufrano |
| Executive Creative Director | Ramiro Rodriguez Gamallo |
| Managing Partner | Ramiro Rodriguez Gamallo |
| Executive Creative Director | Matias Lafalla |
| Managing Partner | Matias Lafalla |
| Head of Production | Florencia Albizzati |
| Chief Strategy Officer | Javier Quintero |
| Creative Director | Nicolás Feldman |
| Creative Director | Marcha Bellusci |
| Head of Digital | Gori Nastasi |
| Account Director | Macarena Calvis |
| Head of Design | Rosario Muñoz Lópe |
| Designer | Carolina Vazquez García |
| Strategist | Francisca Balbiani |
| Senior Social Strategy Lead | Ignacio Rocca |
| Motion Graphics | Cristian Rossi |
| Creative Manager | Paula Akel |
| Client Manager | Santiago Minorini Lima |
| Client executives | Maru Prieto |
| Client executives | Cintia Skako |
| Client executives | Matías Tulian |