Bavaria - "Nativa Meter" by ANDY Awards 2024
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Bavaria - "Nativa Meter"
- Brand: Bavaria
- Country: United States
- Advertiser: Bavaria Brewery
| Title | Nativa Meter |
| Agency | L&C |
| Campaign | Nativa Meter |
| Advertiser | Bavaria Brewery |
| Brand | Bavaria |
| Date of First Broadcast/Publication | 2022 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Case Study |
| Length | |
| Market | Colombia, Peru |
| AI Description | The 'Nativa Meter' ad by Bavaria Brewery showcases an innovative approach to supporting local farmers in Colombia. The video begins with footage of rainy weather affecting lush green fields. Farmers express challenges faced due to consistent heavy rain, damaging crops and making cultivation difficult. The scene shifts to farmers using the Nativa Meter, a beer bottle designed to act as a rain gauge, helping them measure rainfall accurately. By using the bottle, farmers gain crucial data for planning when to plant or harvest crops and manage irrigation. Scenes depict the simplicity and accessibility of this tool, crafted from everyday items, fostering empowerment and increasing productivity. The focus shifts to the impact on small farmers' lives, accompanied by scenic visuals of the countryside, emphasizing the theme of sustainability and community support. The atmosphere remains hopeful as the farmers exhibit gratitude for this resource, reinforcing the practicality and significance of converting a common beer bottle into a life-enhancing tool. |
| Advertising Manager | Diego Pomareda |
| Advertising Manager | Alvaro De Luna |
| Advertising Manager | Maria Camila Velasco |
| Chief Creative Officer | Rolando Cordova |
| Chief Creative Officer | Gian Carlo Lanfranco |
| Creative Director | Manuel Hoffmann |
| Creative Director | Greg Collins |
| Creative Director | Bruno (Coky) Franchino |
| Copywriter | Manuel Hoffmann |
| Copywriter | Greg Collins |
| Copywriter | Gian Carlo Lanfranco |
| Art Director | Bruno (Coky) Franchino |
| Art Director | Rolando Cordova |
| Executive Agency Producer | Camden Elizabeth |
| Production Company | Suitcase Productions |
| Director | Camden Elizabeth |
| Director of Photography (DOP) | Cristhian Mendoza |
| Executive Producer | Natalia Barriga |
| Producer | Felipe Arevalo |
| Consultant | Sonia Foltarz |
| Consultant | Cameron Finley |
| Production Company | Parche Films |
| Post Production | Pigment Post |
| Colorist | Diego Cordero |
| Digital Imaging | Dominick Pietrzak |
| Editor | José Jesús Pacheco Sosa |
| Editor | Diego Cordero |
| Music / Sound Design | Agosto Sound Craft |
| Music Supervision | Claudia Incio |
| Sound Designer | Charly García |
| Sound Producer | Franco Lozano |