Babyshop - "Frequencies of Frequencies of Peace: Replacing the sounds of war with the sounds of Lullaby" by ANDY Awards 2024
Filter results by
Babyshop - "Frequencies of Frequencies of Peace: Replacing the sounds of war with the sounds of Lullaby"
This ad is part of the ACT Responsible Collection
- Brand: Babyshop
- Country: United Arab Emirates
- Advertiser: Landmark Group
| Title | Frequencies of Frequencies of Peace: Replacing the sounds of war with the sounds of Lullaby |
| Agency | FP7 McCann |
| Campaign | Frequencies of Peace |
| Advertiser | Landmark Group |
| Brand | Babyshop |
| Date of First Broadcast/Publication | 2023 |
| Business Sector | Drugstores, Specialty Stores |
| Media Type | Case Study |
| Length | |
| Market | United States, United Kingdom |
| AI Description | This ad by Babyshop, created in partnership with FP7 McCann, presents a poignant narrative. Set against the backdrop of war-torn regions, it highlights the harsh realities faced by children who fall asleep to the sounds of conflict. Through a human-centric lens, it explores the emotional turmoil and fear experienced by these young ones. As the scenes progress, a narrative unfolds showcasing the power of music—transforming fear into comfort. The advertisement introduces the initiative of broadcasting soothing lullabies at 8pm every night in refugee camps and affected areas. It features an Arabic lullaby, created with the collaboration of neuroscientists and music therapists, aimed at calming nerves and promoting restful sleep. The imagery alternates between touching family moments and the broader landscape of a Middle Eastern setting, effectively capturing the essence of hope and peace in times of adversity. |
| Production Company | CRAFT |
| Production Company | Dejavu Dubai |
| Production Company | SPIRITUNE |
| Media Agency | Initiative |
| PR Agency | MARKETTIERS4DC |