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ANDY Awards

Creative Award
New York, United States
Iberdrola - "Turnstile Turbines" by ANDY Awards 2024

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TitleTurnstile Turbines
Agency
Campaign Turnstile Turbines
Advertiser Iberdrola
Brand Iberdrola
Date of First Broadcast/Publication 2022
Business Sector Energy & Water Authorities, Utilities
Media Type Case Study
Length
AI Description The "Turnstile Turbines" ad by Iberdrola unfolds in the bustling context of a Parisian metro station. Engineers from Junia design innovative turnstiles that harness the energy of passing commuters to generate electricity. The ad showcases prototype installations in Miromesnil, Paris, where these turnstiles, functioning like wind turbines, capture small human movements and convert them into significant energy output. With visual demonstrations of blueprints, engineering processes, and animated gears mimicking the intricate workings of a watch, the ad highlights the potential to power an entire metro line while significantly reducing CO2 emissions. Featuring testimonials, the campaign emphasizes a collective call to action for sustainability and efficiency, suggesting potential expansion to other European cities like Madrid. It underscores the message that renewable energy is achievable through everyday actions, reaching vast audiences and gaining significant media impressions.
PR Agency
Media Agency IPG Mediabrands
Art Director
Copywriter
Copywriter
Executive Creative Director
Executive Creative Director
Associate Creative Director
Junior Art Director
Creative Assistant
Chief Executive Officer (CEO)
Junior Copywriter
Creative Strategy
Event Agency
Account Management
Lead Consultant
Marketing / Communication
Marketing / Communication
PR Consultant
PR Director
PR manager
PR manager
Technology Consultant